# Content Lead > 2070Health · Gurugram, India · — · Posted 2026-01-19 **Salary:** INR 15–20 **Workplace:** on_site **Department:** Everhope Oncology ## Description Content Marketing lead  Location: Gurgaon (Work from Office)  Function: Growth / Marketing  Reporting to: Growth Leadership  About Everhope Oncology  Everhope Oncology is building a new standard of cancer care—one that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.  Role Overview  We are looking for a Content Marketing Lead to own and scale Everhope’s end-to-end content charter across digital, clinical, and offline channels.  This is a high-ownership role. You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement.  This role sits at the intersection of brand, growth, and care.  Key Responsibilities  1\. Content & Communication Strategy  - Own Everhope Oncology’s omni-channel content strategy, aligned with brand positioning, business goals, and patient needs  - Define core narratives, messaging frameworks, and content priorities across the funnel (awareness → consideration → conversion → retention)  - Use market research, patient insights, and competitive analysis to continuously refine content direction  2\. Content Production & Execution (End-to-End Ownership)  You will own planning, quality, and outcomes across the full content spectrum:  a)Doctor-led video content : - Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies  - Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity  b)Website, landing pages & campaign creatives  - Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets  - Partner with agencies (e.g. SEO/content vendors) while retaining final editorial ownership  c)Patient stories & testimonials (static + video)  - Build a pipeline for patient stories, outcomes, and case narratives  - Ensure consent, sensitivity, and credibility while translating impact into content  d)User reviews & reputation content  - Drive systematic publishing and amplification of patient reviews on platforms like Google and Practo  e)In-clinic & offline content  - Own all clinic-facing and offline materials (standees, posters, brochures, presentations, decks)  - Ensure strong alignment between digital promise and on-ground experience  f)Webinars & educational sessions  - Plan and manage doctor-led webinars and educational events in coordination with agencies and internal teams  3\. Social Media & Organic Growth  - Own Everhope Oncology’s social media presence across Instagram, Facebook, YouTube, and LinkedIn  - Manage and guide external social media agencies with clear briefs, calendars, and performance expectations  - Ensure consistent brand voice while driving growth on key organic metrics (reach, engagement, followers, saves)  4\. Agency & Team Management  - Manage external partners across video, social, SEO, and design—strategy and quality stay in-house  - Build and manage an internal content pod over time (designers, writers, freelancers)  - Establish clear workflows, content calendars, review cycles, and quality benchmarks  5\. Performance Tracking & Optimization  a)Track and report on content impact across metrics such as:  - Organic traffic and SEO performance  - Engagement, CTRs, lead quality, and conversion support  - Contribution to organic and assisted business  b)Use data to prioritize content bets and continuously improve ROI  What We’re Looking For  Experience & Skills  - 5–8 years of experience in content marketing, brand, or growth roles (B2C-first experience required)  - Strong experience managing agencies and cross-functional stakeholders  - Proven ability to handle video, social, web, SEO, and offline content together—not in silos  - Excellent writing, editing, and storytelling skills with high attention to detail  - Comfort working in ambiguity and building systems from scratch  Nice to Have  - Prior experience in healthcare, wellness, or patient-facing brands  - Experience in 0→1 or early-stage environments  - Understanding of performance marketing and funnel-driven content  What This Role Is (and Is Not)  This role is:  - A content owner, not just a producer  - Strategic + executional  - Central to brand trust and growth outcomes  This role is not:  - A pure copywriting role  - A social-media-only role  - A low-ownership coordination role  What We Offer  - High ownership and the opportunity to shape a category-defining healthcare brand  - Direct exposure to founders and senior leadership  - The chance to build content systems and teams from the ground up  - A performance-driven, non-hierarchical culture with real business impact ## Apply [Apply at 2070Health](https://apply.workable.com/2070health/j/B25571D906/apply) --- Powered by [Workable](https://www.workable.com)