# Marketing Manager India

> A2MAC1 · Chennai, India · Full-time · Posted 2026-09-15

**Workplace:** on_site

**Department:** Sales

## Description

**Digital Marketing & Performance Marketing**

\-          Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India

\-          Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region

\-          Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region

\-          Support the APAC region with Marketing CRM handling and lead journey optimization

**Regional Marketing & Localization**

\-          Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements

\-          Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives

\-          Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC

\-          Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement

**Events & Customer Engagement**

\-          Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India

\-          Support regional event promotion through digital marketing activities and integrated campaign execution

\-          Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI

\-          Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution

**Reporting & Performance Analysis**

\-          Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets

\-       Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making

\-       Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

## Requirements

**KEY MEASURES & INDICATORS (main KPIs used in the role)**

**1.    Demand Generation & Lead Performance**

·  Number of marketing-qualified leads (MQLs) generated for Indian market

·  Cost per lead (CPL) and campaign ROI for local initiatives

·  Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)

### 2.    Campaign Effectiveness

### ·       Performance of digital campaigns (CTR, engagement rate, conversion rate).

·       On-time execution and optimization of local campaigns aligned with global initiatives.

### 3.    Brand Awareness & Visibility

### ·       Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).

### 4.    Events & Customer Engagement

### ·       Number of leads generated through local events.

### ·       Post-event follow-up performance (lead conversion, engagement).

### 5.    Reporting & Continuous Improvement

### ·       Timely and accurate delivery of local marketing performance reports.

### ·       Quality of insights and recommendations provided to improve future campaigns.

### ·       Demonstrated improvements in campaign performance over time based on data-driven optimizations.

**PROFILE REQUIRED**

**Professional Background**

·       **5+ years of marketing experience** in B2B environments

·       Strong background in digital marketing, **demand generation & lead nurturing**

·       Knowledge of event management is required

·       Experience **working in global organizations** with regional responsibilities

·       Familiarity with **complex B2B sales cycles** and multi-stakeholder decision-making processes

·       Background in automotive and/or SaaS is a plus

**Skills & Abilities**

·       Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)

·       Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives

·       Knowledge of LinkedIn Ads, SEO and SEA

·       Deep understanding of **demand generation, lead nurturing, and digital marketing channels along the whole sales funnel**

·       Skilled in **content creation and localization with a talent for storytelling**

·       Strong stakeholder management skills to align cross-functional teams on regional priorities

·       Comfort working in **fast-paced, global environments**

·       English level C1 or higher

## Apply

[Apply at A2MAC1](https://apply.workable.com/a2mac1/j/0F0D82C031/apply)

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