# Brand Manager - Abou Ghaly Development

> Abou Ghaly Motors · Cairo, Egypt · Full-time · Posted 2026-06-08

**Workplace:** on_site

## Description

Lead the development and execution of the brand strategy for Abou Ghaly Development, a mixed-use commercial destination in 6th of October City. The role is responsible for building brand awareness, driving footfall, supporting leasing objectives, and positioning Abou Ghaly Development as a premier lifestyle, retail, and entertainment destination.

**Key Responsibilities**

-   Develop and implement the brand and marketing strategy for Abou Ghaly Development.
-   Build and maintain a strong brand identity across all customer touchpoints.
-   Plan and execute integrated marketing campaigns, including digital, social media, PR, events, and outdoor advertising.
-   Drive awareness, engagement, and footfall through targeted promotional activities and partnerships.
-   Support leasing efforts by developing marketing materials and campaigns that attract retailers, F&B operators, and commercial tenants.
-   Conduct market research and competitor analysis to identify trends and opportunities.
-   Manage relationships with agencies, media partners, and event organizers.
-   Monitor marketing performance, customer engagement, and campaign ROI.
-   Collaborate with internal stakeholders, leasing, operations, and commercial teams to ensure alignment on brand objectives.
-   Organize launch events, activations, and community engagement initiatives to strengthen brand presence.

## Requirements

-   Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
-   5–7 years of experience in brand management, marketing, or destination marketing.
-   Experience in real estate, retail, shopping malls, mixed-use developments, hospitality, or lifestyle brands is highly preferred.
-   Proven track record of developing and executing successful marketing campaigns.
-   Strong understanding of consumer behavior, digital marketing, and brand-building strategies.
-   Experience managing agencies, budgets, and cross-functional projects.
-   Excellent communication, presentation, and stakeholder management skills.
-   Strong analytical and project management capabilities.
-   Ability to work in a fast-paced environment and support the launch of a new market destination.

## Apply

[Apply at Abou Ghaly Motors](https://apply.workable.com/aboughaly-motors-careers/j/29319D621B/apply)

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