# Head of Grocery/On-line (& Category lead) - MOMA > AG Barr · London, United Kingdom (Hybrid) · Full-time · Posted 2026-07-23 **Workplace:** hybrid **Department:** MOMA ## Description **Job Title:** Head of Grocery/On-line (& Category lead) - MOMA **Location:** Field-based (Minimum 1 day per week at our Farringdon, London office, with regular travel to major retail HQs) **Contract & Working Pattern:** Permanent, Full-time **Are you ready to Be Your Best Barr None? Let’s Grow!!!** At MOMA, we craft quality British oats into great-tasting oat drinks and porridges. As part of the AG Barr family, we get the best of both worlds: the entrepreneurial spirit and agility of a fast-growing plant-based brand, backed by the scale, stability, and 150-year heritage of a UK FMCG leader. Employing around 950 people across the UK, AG Barr is home to some of the nation’s favourite brands—including IRN-BRU, Rubicon, Boost, and FUNKIN. We are a responsible business that values diversity, supports our communities, and actively works to minimise our environmental impact. There has never been a better time to join the MOMA team and lead our next chapter of growth. ### What we’re looking for… We are looking for a strategic, high-energy commercial leader to expand and accelerate our Grocery and E-Commerce channels. As the leader of MOMA's most critical growth avenues, you will establish and execute our long-term commercial and category-led strategy. You will oversee our footprint across major physical supermarkets and key online marketplaces, managing joint business plans and cultivating senior-level retail partnerships. As an active member of the MOMA leadership team, you will also contribute directly to the brand's overall strategic direction, business-wide operations, and collaborative culture. ### Your responsibilities will include... - **Strategic Growth:** Formulate and execute a multi-year commercial strategy to accelerate MOMA’s footprint across physical Grocery and Digital/E-Commerce channels (including Amazon, Ocado, and retailer .com platforms). - **Joint Business Planning:** Guide your team in constructing and executing comprehensive JBPs that align retail partner needs with MOMA’s business priorities. - **P&L Ownership:** Maintain full P&L accountability across all accounts to deliver profitable, sustainable growth in line with business targets. - **Omnichannel Marketing Strategy:** Oversee the channel's in-store and online retail marketing strategy, ensuring brilliant execution in partnership with our marketing teams. - **Cross-Functional Leadership:** Direct cross-functional projects across Category Management, Brand Activation, Supply Chain, and Digital to deliver flawless execution. - **Data-Led Decisions:** Supervise the internal monthly forecasting cycle, leveraging external insights (Kantar, Circana, etc.) to deliver accurate financial and volume projections. - **Team Development:** Lead, motivate, and coach a high-performing commercial team, fostering continuous personal development. ### What you’ll bring... - **FMCG Track Record:** Extensive commercial experience within FMCG, specifically managing major UK grocery accounts (Tesco and Sainsbury’s experience is highly desirable). - **E-Commerce Literacy:** A strong understanding of online grocery dynamics, digital shelf activation, and e-commerce growth levers. - **Strategic & Analytical Mindset:** Highly numerical with sharp commercial instincts and the ability to turn category data into actionable sales strategies. - **Leadership & Coaching:** Proven experience leading commercial teams and developing talent. - **Influence & Relationship Building:** The ability to navigate senior-level negotiations and influence internal and external stakeholders across all levels. - **Systems Proficiency:** Experience using modern CRM, forecasting platforms, and Google Workspace. - **Cultural Fit:** A highly competitive drive to succeed, matched with the AG Barr values of being **Honest, Accountable, Connected, and Brave**. ### What we offer… We believe in creating a diverse and inclusive culture where your voice is heard. We look after our employees with a competitive salary and a comprehensive benefits package, including: - Uncapped performance-linked bonus - Defined contribution pension up to 14% - 34 days holiday (with flexible holiday trading) - Flexible cash pot to spend on benefits - Private medical cover - Healthcare cash plan & life assurance - Save-As-You-Earn (SAYE) schemes - Employee discounts and free AG Barr/MOMA products throughout your day - Ongoing professional development programmes To find out more about what it is like to work for AG Barr, please visit our careers platform [here.](https://www.agbarr.co.uk/careers/barr-soft-drinks/why-work-with-us/) We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. ## Apply [Apply at AG Barr](https://apply.workable.com/ag-barr/j/4F6E9B477F/apply) --- Powered by [Workable](https://www.workable.com)