In 2020, unpaid family caregivers provided an estimated 34+ billion hours of care, worth over $470 billion to the economy. COVID-19 devastated our care infrastructure, and millions left the workforce to provide care in home. As baby boomers age into retirement and increase demand for home care services, quality care becomes harder for families to find and afford. Now more than ever, families are compelled to provide increasingly complex care in the home as a safer, more affordable option for long-term care.
At Aidaly, we're on a mission to reimagine in-home care for our most vulnerable populations. Our unique model puts family caregivers at the center of care delivery through training and employment. With a combination of technology and human support, Aidaly’s platform empowers families to keep their loved ones living in their homes and communities longer while filling a critical homecare workforce need.
Aidaly's Core Values
Lead with Trust
We are macro optimists. We lead with trust. Trust in each other and our collective ability to find a way. Everything we do begins with attitude. Maintaining a positive outlook allows us to persist, be resilient, and inspire those around us.
First Principles Thinking
We are micro skeptics. We care about getting it right, not being right. We actively question every assumption about a given problem or scenario and create new knowledge and solutions from scratch.
Customer Obsession
Everything we design, build, and produce is to delight, enrich, and empower our users. Aidaly's success is dependent on our users' success. Aligned incentives allow us to focus methodically on delivering a world-class customer experience at scale.
Move with Urgency and Focus
Our customers entrust us with their family livelihood. When we mess up or slow down, it impacts real families - just like ours. We take that responsibility seriously.
Radical Candor
We challenge each other directly because we care deeply about our individual and collective development. We compliment and encourage teammates and recognize them for their contributions and ideas. We actively seek to hire growth-minded people to build trusted relationships throughout our careers.