# Senior B2B Marketing Manager (Crypto Payment Processing)

> Alex Staff Agency · Poland (Remote) · — · Posted 2026-09-22

**Workplace:** remote

## Description

**About the Company**

The company is a licensed international crypto payment processing platform providing payment infrastructure to global B2B merchants across adtech, gaming, hosting, and IT services.

**About the Role**

A Senior-level position working directly with the CEO to establish, test, and scale the marketing engine. The role functions as a solo marketer managing execution through external agencies, freelancers, and contractors while taking full hands-on ownership of market research, positioning, website updates, and lead generation.

**Key Responsibilities**

-   Establishing and scaling the B2B marketing function from scratch using a growth mindset—testing low-cost hypotheses, measuring ROI, and scaling successful channels.
-   Developing brand positioning, Tone of Voice, sales collateral (one-pagers, case studies, pitch decks), and overseeing website updates and redesigns.
-   Building multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations.
-   Selecting, briefing, and managing external agencies and freelancers (designers, copywriters, performance specialists, SEO, and PR teams).
-   Planning, executing, and evaluating ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules.
-   Conducting customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions.

## Requirements

-   6+ years of total experience in marketing, with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing.
-   Hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams (2–3 people).
-   Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies (SEO, PR, performance marketing).
-   Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation.
-   Experience building sales enablement materials and managing presence at international B2B trade shows and conferences.
-   Fluent English (C1 level minimum) for international customer research and global merchant communications.
-   Residence outside Russia and Belarus with unhindered access to global marketing platforms.
-   High autonomy, self-direction, data-driven approach, and resilience to direct constructive feedback.

## Benefits

-   Fixed salary up to $4,000 / month.
-   Performance-based marketing budget allocated upon proven test results.
-   Direct line to the CEO, complete execution freedom, and zero corporate bureaucracy.
-   Clear trajectory to grow into Head of Marketing as the function expands.
-   100% remote work.

## Apply

[Apply at Alex Staff Agency](https://apply.workable.com/alex-staff-agency-careers/j/DEBD8DFD9F/apply)

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