# Senior Consumer Communications Manager, Winners > Allwyn UK · Watford, United Kingdom (Hybrid) · — · Posted 2026-05-13 **Workplace:** hybrid **Department:** Impact Office ## Description **At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.**   We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.  While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.    We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…  **A bit about the role**  Reporting to the Head of Consumer Communications, the Senior Consumer Communications Manager, Winners, is responsible for helping to make The National Lottery relevant and exciting for modern Britain, with a particular focus on real life winners of The National Lottery. Your mission is to transform winning stories into compelling cultural moments that inspire and excite across platforms. Your ability to demonstrate great media and influencer relationships, combined with pitching and landing creative, human-interest stories will build brand love and trust in The National Lottery, and its ability to change lives every day. **What you’ll be doing**   As the Senior Consumer Communications Manager, Winners, you will: -  Lead the integrated planning and delivery of all PR activity involving National Lottery winners, showcasing how The National Lottery changes lives every day. From announcing brand new millionaires to human-interest stories of life after the win, you will create compelling PR moments that inspire members of the public to believe they too could win big - Oversee the delivery of new winner reveals that engage and excite across earned, social and digital platforms, while balancing winner privacy and adhering to compliance - Identify winner new generation opportunities to maximise The National Lottery’s relevance in British culture and entertainment, inserting the brand into more moments that matter - Oversee and evolve our direct-to-winner communications channels (e.g. Facebook group, winner magazine, regional events etc.), to maintain close relationships and create a positive environment for future media activity - Oversee creation of all winner-related media materials and media pitching, adjusting the approach based on trends and feedback - Collaborate with Winner Services, Brand Managers, Creative Studio, and Social to continually innovate our winner PR approach in line with consumer trends and the evolving media landscape. - Oversee reporting and evaluation, highlighting insights and actionable recommendations to improve performance - Partner with the Corporate Communications colleagues to manage winner specific issues - Line manage a Consumer Communications Manager and Consumer Communications Executive - Lead our relationship with our winner PR agency, working in partnership to ensure strong results - Budget management - This role requires a significant amount of UK travel, with up to three overnights a month during busy periods. All out of hours work will be compensated with time off in lieu **What experience we’re looking for**  - Significant experience in PR, media, or journalism - Established media and relevant social influencer relationships - Strong media relations skills with a track record of securing high-impact coverage - Strong understanding of modern media consumption, consumer trends, and best practices - Strong writing and communication skills - High levels of creativity and strategic thinking - Team leadership experience - Agency management experience - A ‘can-do’ attitude with a positive, proactive mindset ### Key Measures of Success: - Increased positive proactive coverage about winners, that helps build excitement and trust in the Allwyn UK and The National Lottery brands - Increased innovation in winner storytelling - Increased relevance and consideration of The National Lottery, especially amongst younger audiences and non-players **About us**  At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.  - **Innovation -** We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.   - **Giving back –** Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.  - **Sustainability –** Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.  - **Empowering every voice** – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.  Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..  **An inclusive reward offering with wellbeing at the centre**  At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.  **Benefits**  - Company Bonus Scheme  - Matched pension contributions up to 8.5%  - 26 days annual leave + 2 Life Days (and bank holidays)  - Single Private Health Cover  - Complimentary Private Medical  - Income Protection   - Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.  - Enhanced Family Leave (Maternity, Paternity, Adoption)  - Wellness Allowance £500  - Employee Assistance Programme  - Discounted Health Assessments  - Volunteering Days  - Matched Funding  We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.  If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [careers@allwyn.co.uk](mailto:careers@allwyn.co.uk) and we’ll be happy to help. ## Apply [Apply at Allwyn UK](https://apply.workable.com/allwynuk/j/578E972187/apply) --- Powered by [Workable](https://www.workable.com)