# Sr. Performance Lead

> Amartha · South Jakarta, Indonesia · — · Posted 2023-08-07

**Workplace:** on_site

**Department:** Marketing

## Description

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools \[Insider, Mailchimp, etc\], relevant experience within fintech and or P2P companies will be a plus.

  

### Responsibilities

-   Develop and oversee overall performance marketing strategy
-   Create strategy and optimization for Google Ad campaigns (SEM)
-   Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
-   Ensure top organic search ranking positions (SEO)
-   Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
-   Supervise the paid listings on third party websites and media partners
-   Develop and oversee email marketing and marketing automation strategy
-   Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
-   Supervise all performance tracker and measure all marketing campaigns
-   Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
-   Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and asset

## Requirements

-   Should have at least 5 years of experience as Project Manager, Campaign Planner, Product Marketing, or other relevant roles
-   Proficient in spoken and written English
-   Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
-   Proficient with digital marketing tools i.e. mailchimp, mix panel, insider sms tools, etc
-   Google Ads Search and Display certified
-   GAIQ certified
-   Google Tag Manager
-   Strong proven track record for managing millions in ad spend
-   Email marketing platforms
-   Self-driven
-   Degree in Marketing communications or equivalent
-   Past relevant experience in the Financial industry/fintech is highly valued

_At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth._

_We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions._

## Apply

[Apply at Amartha](https://apply.workable.com/amartha/j/4CD9825C57/apply)

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