# Brand Manager

> Angkas · Makati City, Philippines (Hybrid) · — · Posted 2025-11-04

**Workplace:** hybrid

**Department:** Marketing

## Description

-   **12-Month Calendar Management:** Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments.
-   **Brand Equity Building:** Develop and safeguard Angkas’ brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.
-   **Budget and Media Planning:** Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams.
-   **Social Media & Community Building:** Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.
-   **Partnerships for Top Funnel Growth:** Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial.
-   **Performance Tracking and Trial Conversion:** Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking.
-   **Team Management:** Manage and mentor junior brand associates and/or cross-functional

## Requirements

-   Bachelor’s Degree in Marketing, Business, Communications, or related field.
-   4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestlé, or similar).
-   Proven experience in brand strategy development, media planning, and budget management.
-   Solid background in social media strategy, influencer partnerships, and community management.
-   Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations.
-   Strong analytical mindset — able to interpret data and translate into actionable brand strategies.
-   Excellent stakeholder management and cross-functional leadership skills.
-   Team management experience required (at least 1-2 direct reports previously managed).
-   Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment.

**Nice to Have**

-   Previous experience working with or within tech platforms, transportation, or service apps.
-   Strong interest in mobility, commuter solutions, and community building.
-   Familiarity with CRM platforms and performance marketing tools.

## Apply

[Apply at Angkas](https://apply.workable.com/angkas/j/CA8DAB67DC/apply)

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