# PR Consultant

> Apothékary · New York, United States (Remote) · — · Posted 2026-08-18

**Workplace:** remote

## Description

Apothékary is looking for a part time PR consultant to help with earned media placements related to hero products, new launches, thought leadership, and preparation for holiday gift guides and "best of " lists.

-   Objectives: Deliver one major placement per month tied to brand story, founder (Shizu), or a hero product (Blue Burn, Wine Down, Take the Edge Off)
-   Weekly pitching cadence - target 5 personalized pitches to a curated media list each week (not mass blasts)
-   Manage weekly product sampling/mailers to press, podcast hosts, and media-adjacent tastemakers
-   Build and maintain an editorial calendar around seasonal wellness moments (Dry January, New Year resets, summer wellness, holiday gifting)
-   Maintain and grow relationships with tier-1/tier-2 wellness, lifestyle, and beauty press
-   Source founder byline opportunities, award submissions, and "best of" roundup placements
-   Monthly reporting: placements secured, impressions/UVM, sentiment, share of voice vs. competitors
-   Flag any coverage or quotes that risk disease-claim language before it runs
-   Reporting on misses, not just wins. Pitches sent, response rate, reasons for passes.
-   Package every placement for reuse: pull quote, logo asset, and link delivered to the content team within 48 hours for site press bar, paid whitelisting, and creator briefs

## Requirements

-   3–5+ years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements
-   Active, current relationships with tier-1/tier-2 wellness/lifestyle/beauty press, podcast hosts, and "best of"/gift guide/awards cycles
-   Strong personalized pitch writing, editorial calendar planning, and founder byline development
-   Working knowledge of FDA/DSHEA structure-function claim rules, with ability to flag disease-claim risk in coverage before it runs
-   Remote work opportunity, but LA or NYC based (or strong LA/NYC media relationships) preferred

## Benefits

-   Monthly retainer $3,000
-   Monthly product stipend

## Apply

[Apply at Apothékary](https://apply.workable.com/apothekary/j/7513324077/apply)

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