# Director of Growth

> Apothékary · United States (Remote) · Full-time · Posted 2026-04-16

**Salary:** USD 150,000–160,000

**Workplace:** remote

## Description

We are looking for a talented and experienced Director of Growth Marketing to help take Apothékary to the next level. Reporting to the Chief Marketing Officer, you will be building a comprehensive digital growth marketing strategy to hit Apothékary’s ambitious revenue goals. The ideal candidate is a proven growth oriented leader with a strong paid background and analytical/organized mindset. 

You will use data to drive insights that will optimize marketing efforts across the acquisition funnel. You are a detail-oriented individual, can focus on accuracy and a commitment to maintaining the quality of work in all aspects of performance marketing activities. You possess a growth mindset and are comfortable operating in a fast-moving, high-growth environment. You have led & mentored your team to launch high-impact campaigns that drove measurable results, and have proven experience working cross functionally with senior leaders, product & eng teams to advocate for & address gaps in the overall conversion funnel. You deeply understand how to leverage growth channels to reach new audiences, build an enduring brand, and can adopt a customer-obsessed approach to marketing messages. You have an understanding of how CRM programs partner with paid marketing to create a customer acquisition flywheel and can influence our approach here using data & insights. Most importantly, you’re eager to roll up your sleeves and lead your team to bring our mission to life as we grow.

### Responsibilities:

-   Oversee all in house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH.
-   Oversee driving paid traffic to digital channels DTC + Amazon + Tik Tok Shop
-   Manage sales results and profitability for Amazon (with Amazon agency) 
-   Manage sales results and profitability of Tik Tok Shop with in house team
-   Develop and lead innovative and effective creative strategies to help drive both top of funnel brand awareness across all online and offline channels and drive mid/lower funnel conversion growth across digital channels
-   Work hand in hand with the lifecycle, ecommerce, retail, and brand marketing teams to develop cohesive 360 marketing campaigns.  
-   Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.
-   Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples
-   Develop and execute media plans that meet evolving business objectives as we shift investment across the funnel from upper to lower or lower to upper funnel.
-   Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system.
-   Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
-   Conduct experiments to test hypotheses and use data to drive decision-making.
-   Analyze results and iterate on strategies to achieve optimal outcomes.
-   Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
-   Review and propose new advertising platforms as needed.
-   Promote a culture of creativity, innovation, and continuous improvement.
-   Foster a culture of accountability, transparency, and excellence within the team.

## Requirements

-   5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company
-   Must have experience with Meta, Tik Tok Shop, and Amazon ads
-   A minimum of 2+ years of people management experience, showcasing a history of building, growing, and effectively managing growth marketing teams
-   Proven track record of developing and executing successful creative and messaging strategies that drive growth
-   Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions
-   You consider yourself an outstanding communicator, capable of engaging with all organizational levels
-   Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time
-   Strong organizational skills with great attention to detail

-   Self starter, who has previous experience at a high-growth, fast-paced startup

-   A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work
-   Unquestionable ethics that drive leadership and behavior
-   Passion for wellness community and herbal medicine

## Benefits

-   Medical, vision and dental plan
-   15 days PTO annually
-   12 day (Monthly) paid Mental Health Days

## Apply

[Apply at Apothékary](https://apply.workable.com/apothekary/j/88680C1693/apply)

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