# Performance Media Buyer (Senior)

> ArabyBrand · cairo, Egypt (Hybrid) · Full-time · Posted 2026-09-02

**Workplace:** hybrid

**Department:** Performance Marketing & Media Buying

## Description

Are you a results-driven marketer with a passion for performance and growth?

ArabyBrand is looking for a Senior Performance Marketing Specialist to join our dynamic team.

In this role, you will be responsible for developing, implementing, and optimizing multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.

**The Big Picture:**

Araby Brand, a dynamic digital marketing agency in the MENA region, specializes in performance marketing tailored to each client's unique needs.

Our goal is to become a leading agency in the EMEA region, while ensuring that we remain an exceptional place to work.

**Responsibilities:**

-   Develop and execute comprehensive performance marketing strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
-   Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
-   Utilize a deep understanding of digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.
-   Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies.
-   Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and growth hacking.
-   Lead and mentor junior team members, fostering a culture of continuous learning and growth mindset within the team.
-   Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.
-   Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.

## Requirements

-   Bachelor’s degree in Marketing, Business, or a related field.
-   3+ years of experience in performance marketing, preferably within a digital marketing agency.
-   Proven track record of managing and optimizing successful multi-channel digital marketing campaigns.
-   Expertise in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and others.
-   Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
-   Experience with A/B testing and conversion rate optimization.
-   Excellent communication and presentation skills with the ability to articulate complex strategies to clients and stakeholders.
-   A growth mindset with a passion for learning and staying ahead of industry trends.
-   Ability to thrive in a fast-paced, agile environment and adapt to changing priorities.

## Benefits

**  
Why Join Araby Brand?**

-   Growth Opportunities: Be part of a team that values personal and professional development. We believe in a continuous learning culture and offer opportunities for career advancement.
-   Innovative Environment: Work in a dynamic, agile environment where creativity and innovation are encouraged.
-   Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses.
-   Collaborative Culture: Join a team of passionate marketers who are dedicated to excellence and teamwork.
-   Flexible Work Arrangements: We offer flexible working options, including remote work, to support a healthy work-life balance.

If you are a strategic thinker with a passion for performance marketing and a drive to exceed expectations, we would love to hear from you!

## Apply

[Apply at ArabyBrand](https://apply.workable.com/arabybrand/j/B4846334E9/apply)

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