# Digital Media Director (DM)

> Aristo Sourcing · Singapore (Remote) · — · Posted 2026-05-19

**Workplace:** remote

## Description

### Company Overview

Our client is a globally recognized authority in physical gold and macroeconomic analysis, dedicated to wealth preservation through precious metals and strategic insights.

Beyond our core business, we have built a rapidly expanding **digital media ecosystem** that delivers macroeconomic perspectives and gold market intelligence to a global investor audience.

**Recent Growth Highlights (12 months):**

-   **YouTube:** 15,000 → 82,000 subscribers (+446%), short-form content reaching 14M views, long-form scaling toward six-figure views.
-   **Substack:** ~10,000 subscribers, articles averaging ~10,000 views.
-   **Instagram:** ~1.4M monthly views from launch.
-   **WhatsApp:** >1,000 subscribers within months.
-   **TikTok:** currently in development.

The next phase is scaling this ecosystem from **single-digit millions to tens of millions of global views**, cementing our client as the leading digital voice in the gold and macroeconomic space.

### Role Overview

The **Digital Media Director** will spearhead the strategic growth, coordination, and scaling of our global digital media presence. This role blends **editorial leadership, platform expertise, and operational discipline** to expand reach while safeguarding narrative integrity in the gold and macro investment domain.

## Requirements

### Key Responsibilities

### Platform Growth

-   Drive YouTube toward **1M+ subscribers** and consistent six-figure views.
-   Scale Substack reach to **30k–40k views per post**.
-   Expand Instagram to **10M+ monthly views**.
-   Build TikTok into a **multi-million view channel**.
-   Strengthen direct distribution channels (WhatsApp, newsletters, etc.).

### Media Ecosystem Leadership

-   Define and oversee editorial strategy and narrative positioning.
-   Optimize platform distribution, growth mechanics, and audience engagement.
-   Coordinate content production and streamline workflows.
-   Monitor KPIs and analytics to ensure measurable ROI.
-   Evaluate and integrate emerging platforms and technologies.

### Leadership & Team Coordination

-   Lead and mentor a growing team of content, research, and production specialists.
-   Establish structured editorial and production workflows.
-   Conduct regular KPI reviews and performance monitoring.
-   Maintain operational discipline across all platforms.

### Candidate Profile

We seek a **dynamic leader** with:

-   Proven success scaling digital media platforms across multiple channels.
-   Strong editorial instinct and narrative awareness.
-   Solid understanding of **financial markets and macroeconomic themes**.
-   Leadership capability in entrepreneurial, fast-paced environments.
-   Familiarity with **AI-enabled media production tools**.
-   The gravitas to coordinate senior voices and public figures while ensuring strategic alignment and editorial discipline.

## Benefits

Salary Range $12 000 - $ 15 000 per month

Fully Remote role

## Apply

[Apply at Aristo Sourcing](https://apply.workable.com/aristo-sourcing/j/E6954473E2/apply)

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