# Media Buyer & Performance Analyst > ARVO · Cape Town, South Africa (Hybrid) · Full-time · Posted 2026-10-05 **Salary:** unknown currency 500,000–850,000 **Workplace:** hybrid **Department:** ARVO Client ## Description **Media Buyer & Performance Analyst** **Location:** Cape Town, hybrid (Workshop17 Newlands) **Employment type:** Full-time, permanent **Compensation:** Competitive, plus performance-based incentives **About the company** Our client is a fast-growing premium outdoor lighting brand, founded in South Africa. It is an 8-figure USD direct-to-consumer business, now scaling across the USA, UK, Australia, Canada and Europe, and building toward 9-figure annual revenue. **The role** You will own the day-to-day performance of the brand's **Meta** advertising, managing significant spend across multiple products and markets. You will also be the person who explains what is really driving growth: across acquisition, creative, conversion, customer behaviour and commercial results. You will work closely with senior marketing leadership, two experienced Creative Strategists, a data partner and external paid-media partners. **What you'll do** _Meta media buying_ - Own day-to-day Meta performance across the South African and global accounts - Decide when to scale, hold, reduce or restructure spend within agreed CPA, NCPA, MER and contribution targets - Manage spend across multiple product CBOs and markets - Understand the role each ad plays within a CBO and the wider customer journey, not just ad-level metrics - Cut underperforming or fatigued ads with discipline, and graduate proven creative-test winners into scaling campaigns - Keep improving account structure, efficiency and scaling strategy, and stay ahead of Meta platform changes _Performance analysis and diagnostics_ - Monitor DTC performance across spend, revenue, contribution, MER, NCPA, conversion rate, AOV, traffic and product mix - Diagnose whether a change comes from media, creative, landing pages, offers, seasonality, tracking or product mix - Separate genuine performance issues from normal volatility - Turn data into clear insight: what changed, why, and what to do next, and raise risks before anyone has to ask _Data, reporting and AI_ - Work with the data partner to improve data accuracy, attribution and reporting across markets, products and channels - Spot tracking, attribution and data discrepancies early - Build automated monitoring and alerts that flag unusual changes in performance - Use AI to speed up recurring analysis, anomaly detection and reporting _Creative performance insight_ - Identify winning, declining and fatigued creatives and share clear insights with the Creative Strategists - Make sure new creative tests get the right spend and data before conclusions are drawn - Take part in Creative Sprints and feed learnings back into the creative testing system _Paid media oversight_ - Oversee outsourced paid-media channels, including Google Ads, and hold partners to agreed commercial targets - Make sure learnings across Meta, Google and other channels are shared, not siloed - Help evaluate new paid-media platforms as the channel mix grows **What success looks like** - Meta spend scales while acquisition economics stay healthy - Winning creatives are found and scaled quickly; declining ads are managed intelligently - Performance issues are caught early, before they become expensive - Leadership can clearly see what is driving DTC performance - AI and automation cut the manual monitoring and reporting ## Requirements **You bring** - 3+ years of hands-on Meta Ads experience in DTC e-commerce - Experience managing meaningful paid-media budgets and making independent scaling decisions - A strong understanding of Meta campaign structures, ad funnels and creative testing - Commercial instinct: you understand how media spend, CPA, MER, conversion rate, AOV, contribution and profitability connect - Strong analytical ability and real curiosity about why performance changes - Confidence across Shopify, Meta Ads Manager, analytics platforms and reporting dashboards - A solid grasp of attribution and tracking fundamentals - AI fluency: you already use AI tools, automation or agents in your workflow - A structured, detail-oriented and proactive approach - Clear communication with both creative and commercial teams **Strong advantages** - Managing Meta across multiple international markets - Experience with high-spend DTC brands - Familiarity with Google Ads, even if it wasn't your main channel - Data visualisation, automated reporting, APIs, AI agents or workflow automation ## Benefits - **Real influence:** work directly with senior leadership and shape how the marketing budget is deployed - **Serious scale:** run Meta for an 8-figure USD international DTC brand building toward 9-figure revenue - **A strong team:** two experienced Creative Strategists and a strong in-house marketing team - **Build something modern:** help create a performance function that combines media buying, commercial analysis, data, automation and AI - **Real ownership:** autonomy from day one in a fast-moving, globally ambitious business - **Earning potential:** meaningful performance-based incentives tied to measurable results - **Flexible hybrid working** from Workshop17 Newlands ## Apply [Apply at ARVO](https://apply.workable.com/arvo/j/B92B8E6BE0/apply) --- Powered by [Workable](https://www.workable.com)