# Growth Marketing Lead - Fintech

> ARVO · Cape Town, South Africa (Hybrid) · Full-time · Posted 2026-08-07

**Salary:** unknown currency 48,000–720,000

**Workplace:** hybrid

**Department:** ARVO Client

## Description

### Growth Marketing Lead

-   Location Cape Town / Stellenbosch, Western Cape
-   Full-time permanent position
-   Hybrid (mostly remote with meeting in Century City once a week out of tax season)
-   Compensation: R40 000-R60 000 per month

### Job Overview

Our client is an innovative South African technology business that has built a trusted digital platform serving millions of users each year. As they continue to grow, they are looking for an experienced **Growth Marketing Lead** to build and optimise a scalable growth engine that drives customer acquisition, conversion and retention.

This is a hands-on leadership role suited to a commercially minded marketer who thrives on experimentation, data-driven decision-making and continuous optimisation. Working closely with the CEO, Product and cross-functional teams, you'll own the entire customer journey- from first interaction through activation, conversion, retention and re-engagement.

If you enjoy combining strategy with execution and can confidently turn marketing data into measurable business growth, this could be the ideal opportunity.

### Key Responsibilities

-   Develop and execute the company's growth marketing strategy across all customer acquisition and retention channels.
-   Own conversion rate optimisation across the customer journey, identifying opportunities to improve user experience and increase conversions.
-   Manage paid acquisition campaigns and marketing budgets, ensuring strong return on investment.
-   Lead email marketing and customer lifecycle campaigns, including segmentation, automation and re-engagement initiatives.
-   Drive SEO strategy and content optimisation to increase organic traffic and customer acquisition.
-   Develop growth initiatives in collaboration with strategic partners to maximise customer activation.
-   Build reporting dashboards and monitor key performance metrics across the marketing funnel.
-   Design and execute structured growth experiments, using data and insights to continuously improve performance.
-   Work closely with Product and other business functions to remove friction points and improve the customer experience.

## Requirements

### Requirements

-   Minimum of 3 years' experience in growth marketing, performance marketing or digital marketing.
-   Proven track record of driving customer acquisition, conversion optimisation and revenue growth.
-   Experience managing paid digital marketing campaigns across multiple channels.
-   Strong knowledge of email marketing, customer lifecycle management and marketing automation.
-   Practical experience with SEO and content-led growth strategies.
-   Strong analytical skills with experience interpreting funnel metrics, customer acquisition costs and attribution data.
-   Experience planning, executing and measuring A/B tests and growth experiments.
-   Excellent written communication and stakeholder management skills.
-   Experience within fintech, financial services or another regulated industry would be advantageous.

### Other Requirements

-   Commercial mindset with a strong focus on measurable business outcomes.
-   Comfortable working in a fast-paced, entrepreneurial environment.
-   Naturally curious with a passion for testing, learning and continuous improvement.
-   Able to balance strategic thinking with hands-on execution.
-   Strong collaboration skills and the ability to influence cross-functional teams.

## Apply

[Apply at ARVO](https://apply.workable.com/arvo/j/EF5329478F/apply)

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