# Paid Media Specialist

> Assistantly · Colombia (Remote) · — · Posted 2026-04-21

**Workplace:** remote

## Description

### About Assistantly

Assistantly places elite Unicorns into high-performing client environments where expectations are clear, the bar is high, and the support is real.  
  
Our Paid Media Specialists are embedded directly with growth-stage businesses and leadership teams who need technically strong, independent operators. You’ll have ongoing coaching, clear standards, and a dedicated Success Manager behind you so you can focus on doing excellent work and growing in the role.

This is not freelance or short-term work. It’s a dedicated, full-time role designed for meaningful impact, stability, and professional growth.

### About the Role

This role supports the Founder & CEO for cat-obsessed consumers, where growth is driven by performance marketing, rapid creative iteration, and disciplined testing. Meta advertising is a core growth lever, and this role directly owns outcomes tied to subscription growth and revenue efficiency.

You’ll run paid media end-to-end—making decisions, testing aggressively, and translating performance data into clear creative and funnel direction with minimal oversight. The client delegates ownership, not tasks, and values speed, clarity, and follow-through over handholding.

## Requirements

-   Manage Meta Ads (Facebook/Instagram) daily, including budget allocation, targeting decisions, campaign launches and pauses, and performance monitoring to maximize ROAS and drive subscription growth.
-   Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers, with clear hypotheses and documented learnings.
-   Create ad creatives during rapid testing cycles, including static ads and simple motion or short-form video using tools like Canva or CapCut
-   Analyze performance data to identify audience behavior patterns, creative fatigue, and funnel drop-off points
-   Translate performance insights into actionable creative briefs and clear direction for future content production
-   Identify landing page constraints impacting results and proactively build or optimize campaign-specific landing pages to improve conversion rates.
-   Deliver clear, concise performance reporting with key metrics, trends, learnings, and strategic recommendations.
-   Stay immersed in cat culture, viral trends, and community conversations to inform targeting, messaging, and creative angles.
-   Proactively test new campaign structures and optimization tactics, seeking alignment before major pivots while operating independently day to day.

### Non-Negotiables

-   3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands with proven ROAS improvement.
-   Demonstrated ability to lead A/B testing initiatives and translate performance data into clear creative and strategic direction.
-   Hands-on experience creating or optimizing landing pages to improve funnel conversion rates.
-   Genuine passion for cat culture and deep understanding of the cat-obsessed consumer mindset.
-   Strong written and verbal English communication skills.
-   Detail-oriented, independent operator who requires minimal handholding.
-   Experience working with Meta Ads Manager, Meta Analytics, and Google Analytics.
-   Comfortable communicating performance insights via Slack and email.

## Benefits

-   Competitive salary
-   Paid US holidays
-   Paid wellness days
-   Health & wellness allowance
-   Monthly profit sharing
-   AI, Operations, and Leadership upskilling
-   Dedicated Success Manager and long-term placement support

## Apply

[Apply at Assistantly](https://apply.workable.com/assistantly/j/C935F73073/apply)

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