# Regional Manager - UK & Ireland

> Avomind · London, United Kingdom · Full-time · Posted 2025-12-01

**Workplace:** on_site

**Department:** External - Commercial

## Description

**Overview**

Our client is a leading global pet food manufacturer, is seeking a highly experienced, results-driven Regional Manager to lead their operations in the UK & Ireland. This senior role carries full P&L accountability, driving sales growth, market share, and brand presence in one of their most important regions.

The ideal candidate will combine strategic leadership with hands-on commercial expertise, building strong partnerships with retailers and distributors, while fostering a close and collaborative relationship with the European headquarters and cross-functional leaders to ensure aligned goals, knowledge sharing, and best practice implementation.

**Purpose of the Role**

To develop, maintain, and grow long-term relationships with key customers, distributors, and partners across the UK & Ireland. The Regional Manager will define and implement strategies that ensure brand consistency, market growth, and sustainable profitability, while aligning with their overall European business objectives. A key aspect of this role is close collaboration with the Managing Director, other country managers, and functional heads (Marketing, Supply Chain & Logistics, Finance, HR) to ensure integrated planning, operational excellence, and seamless execution across the region.

**Key Responsibilities**

**Commercial Leadership**

-   Develop and execute the UK & Ireland sales strategy in line with European objectives
-   Achieve annual revenue, profit, and market share targets
-   Lead high-level negotiations with retail chains, distributors, and other key partners
-   Provide accurate sales forecasts and deliver against budget commitments
-   Actively contribute to European leadership meetings, sharing local insights to shape regional strategies.

**Brand & Marketing Management**

-   Plan and execute impactful brand and promotional campaigns, in-store and online in close collaboration with the European marketing team
-   Ensure all activities comply with brand guidelines and protect intellectual property
-   Use market and consumer insights to guide product positioning and marketing spend
-   Work closely with the Logistics & Supply Chain departments to ensure timely, successful product launches.

**Market Development & Expansion**

-   Identify and secure new business opportunities in the pet food sector
-   Launch new products with strong retail activation and promotional support
-   Represent our client at trade shows, exhibitions, and industry events

**Operational Excellence & HEADQUARTER (HQ) Alignment**

-   Maintain close, transparent communication with HQ to ensure alignment on strategy, priorities, and performance metrics
-   Monitor competitor activity and provide regular market intelligence to HQ and relevant department heads
-   Drive cross-functional projects in cooperation with Marketing, Logistics & Supply Chain, and Finance to maximise efficiency and customer satisfaction
-   Foster a collaborative, solution-focused working culture between the UK & Ireland, teams and headquarters, ensuring shared successes and alignment on strategic priorities

## Requirements

**Essential Qualifications & Skills**

-   7–10 years’ sales leadership experience in the pet food industry (FMCG experience an advantage)
-   Proven ability to work collaboratively with international teams and cross-functional leaders
-   Proven track record in managing major retail and distribution accounts
-   Strong negotiation, relationship management, and business development skills
-   Analytical mindset with experience in market research and data-driven decision-making
-   Self-motivated, commercially astute, and results-oriented
-   Fluent in English (written and spoken); advanced MS Office skills
-   Bachelor’s degree in Business, Marketing, or a related field
-   Willingness to travel regularly within the UK, Ireland, and Europe
-   Full, clean UK or Irish driving licence

**Key Leadership Competencies**

-   Strategic thinking and commercial acumen
-   Drive for results and accountability
-   Customer focus and relationship building
-   Strong planning and prioritisation skills
-   Excellent communication and influencing abilities
-   Team collaboration and stakeholder engagement

## Apply

[Apply at Avomind](https://apply.workable.com/avomind/j/8CF649377E/apply)

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