# Senior Marketing and Communication Specialist | SAKA Museum

> AYANA Hospitality · Bali, Indonesia · Full-time · Posted 2025-04-30

**Workplace:** on_site

**Department:** AYANA Saka Museum

## Description

The SAKA Museum is a cultural gem located in AYANA Bali, Indonesia. SAKA takes visitors on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of artistic and cultural expressions deeply intertwined with the profound Balinese principle of Tri Hita Karana. Learn more at www.sakamuseum.org.

As Senior Marketing Communication Specialist plays a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum’s visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in:

**\- Communication Strategy:**

-   Develop and execute comprehensive marketing communication strategies aligned with the museum’s goals.
-   Write press releases, coordinate press events and manage media inquiries, ensuring timely and effective communication.
-   Cultivate and maintain relationships with local/national and international media.
-   Collaborate with museum teams and third parties to enhance the museum’s visibility in Bali and beyond.  
    

**\- Social Media Management:**

-   Develop and implement a social media strategy to increase engagement of the museum's online presence.
-   Produce promotional content for various social media platforms and the museum’s website.
-   Monitor social media channels and respond to audience inquiries and comments.

**\- Event Promotion:**

-   Plan and promote events, exhibitions, and educational programs.
-   Coordinate marketing efforts for events to maximize attendance.
-   Conduct market research to identify trends and audience preferences.
-   Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.

## Requirements

-   Bachelor’s degree in Marketing, Communications, Public Relations, Art and Literature or related fields.
-   Proven experience of at least 5 years in Marketing, Communication and/or Public Relations within museums, cultural institutions or related cultural settings.
-   In charge of promotional campaigns regarding art and culture.
-   Active involvement in promotion of cultural activities.
-   Experience in working with diverse and international audiences.
-   Strong ability to promote cultural events, programs and exhibitions.
-   Passion for art and culture.
-   Proficiency in social media platforms and digital marketing tools.
-   Knowledge of museum operations and audience engagement strategies.
-   Ability to work both independently and collaboratively in a fast-paced environment.
-   Excellent written and verbal communication skills in English and Indonesian.
-   Familiarity with graphic design software (e.g., Adobe Creative Suite).

## Apply

[Apply at AYANA Hospitality](https://apply.workable.com/ayana/j/57E751F4C0/apply)

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