# Digital Marketing Manager

> BEOND · Dubai, United Arab Emirates · Full-time · Posted 2026-08-05

**Workplace:** on_site

**Department:** Marketing

## Description

As an integral part of beOnd’s Marketing team, you will be responsible for executing beOnd’s digital marketing strategy, with a focus on managing channels and campaigns which enhance and optimise awareness and conversion. You will also assist the VP Brand & Marketing in delivering beOnd’s overall marketing strategy in support of the company’s global network expansion.

**Duties and Responsibilities:**

-   Manage the day-to-day operations of beOnd’s marketing strategy, with a focus on digital initiatives:

-   Design, implement, and manage performance marketing campaigns (PPC, display, social, programmatic, etc.) that drive direct website bookings.

-   Manage and optimise multiple owned and third party channels (Google Ads, Facebook, Instagram, LinkedIn OTAs etc.) to increase traffic and boost conversions.

-   Create and optimise paid and organic social campaigns, ensuring they are on-brand and effectively reaching target audiences.

-   Collaborate with Commercial, IT and Brand teams to integrate digital marketing strategies with overall business goals, focusing on optimising the user journey on beOnd’s digital platforms to maximise booking conversions.
-   Use analytics tools to monitor, measure, and report on the effectiveness of digital marketing campaigns and social media activities, making data-driven decisions to optimise performance.
-   Assist the Head of Marketing in executing other marketing deliverables in support of current and new routes and targeting both direct customers and trade partners.
-   Monitor and manage online brand reputation, providing guidance on responses to customer inquiries and feedback across social media platforms.
-   Gather customer insights and sentiment from digital and social media channels to educate internal stakeholders and inform broader marketing and commercial strategies.
-   Stay updated with digital marketing trends, social media tools, and emerging technologies to continuously improve and expand digital marketing efforts.

**Competencies:**

-   Mature and articulate, with excellent communication and interpersonal skills and proven track record in building effective working relationships with cross-functional teams and senior stakeholders.
-   A self-starter with strong project management and organisational skills, experienced in multitasking and juggling a complex workload.
-   Resilient and hands-on, with a high degree of flexibility and adaptability to shift focus, and a collaborative spirit to support priorities as needed in a dynamic start-up environment.
-   Sound analytical and reporting skills to assess effectiveness and ROI of digital campaigns.

## Requirements

-   Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
-   7+ years of experience in digital marketing, with a proven track record in managing digital channels.
-   Proficiency in digital marketing tools and platforms, including CRM software, Google Analytics, SEO tools, and social media management tools.
-   Solid understanding of digital marketing integration into overall marketing and sales strategies.
-   Strong background in content creation, copywriting, and visual storytelling, with the ability to craft compelling messages tailored to various digital platforms.
-   Knowledge of the latest digital marketing trends, online consumer behavior, and digital technology developments.

## Apply

[Apply at BEOND](https://apply.workable.com/beond/j/5CF776DCED/apply)

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