# Client Generation Manager

> Berry Virtual · Mexico (Remote) · Full-time · Posted 2026-07-30

**Workplace:** remote

**Department:** Internal

## Description

The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.

This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.

**Key Responsibilities:**

-   Paid Media Campaign Execution (Hands-On)

-   Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube
-   Manage targeting, creative testing, budget allocation, and performance scaling
-   Monitor daily performance metrics and make optimization adjustments
-   Implement retargeting and nurture strategies to improve demo show rates
-   Align paid traffic strategy with landing page performance

-   SEO Strategy & Execution

-   Conduct keyword research aligned with high-intent legal decision-makers
-   Optimize landing pages, blogs, and service pages for search intent
-   Improve on-page SEO (metadata, headers, internal linking, schema)
-   Collaborate on content planning based on ranking and opportunity gaps
-   Monitor rankings, organic traffic growth, and organic conversions
-   Identify technical SEO issues and coordinate fixes with developers

-   Web Design & Development (Performance-Focused)

-   Oversee landing page design and website optimization for conversion
-   Collaborate with developers and designers to implement CRO improvements
-   Identify UX/UI friction points impacting demo bookings
-   Recommend layout, messaging, and structural changes based on performance data
-   Ensure website speed, mobile responsiveness, and technical health
-   QA new pages and funnels before launch
-   Support integration of tracking tools, pixels, CRM forms, and automation workflows
-   Maintain alignment between brand messaging, SEO structure, and paid campaign objectives
-   \*This role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements.

-   Funnel & KPI Management

-   Track and report on:

-   Cost per lead
-   Cost per booked demo
-   Cost per completed demo
-   Cost per acquisition (CPA)
-   Customer acquisition cost (CAC)
-   Organic traffic growth
-   Organic conversion rates
-   Landing page conversion rates

-   \*Identify drop-offs across paid and organic funnels and recommend optimization strategies.
-   \*Maintain structured weekly reporting tied directly to revenue impact.

-   Vendor Coordination

-   Work alongside paid media, SEO, and development vendors
-   Monitor deliverables and performance benchmarks
-   Escalate underperformance and recommend corrective actions
-   Ensure vendor execution aligns with revenue goals

-   Revenue & Sales Alignment

-   Collaborate with SDRs and Sales teams to monitor lead quality
-   Adjust targeting, messaging, and keyword strategy based on close-rate feedback
-   Ensure clean attribution tracking from marketing to closed revenue

-   Testing & Optimization

-   Run structured A/B tests across ads, landing pages, and messaging
-   Document results and scale winning strategies
-   Continuously improve conversion rates while reducing CAC

## Requirements

-   2–4 years experience in performance marketing (paid + organic)
-   Hands-on experience building campaigns inside Meta and Google Ads
-   Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)
-   Strong understanding of conversion rate optimization principles
-   Experience collaborating with web developers and designers
-   Understanding of landing page architecture and funnel psychology
-   Strong reporting and analytical discipline
-   Comfortable working in a remote, KPI-driven environment

**Preferred:**

-   Experience working with a staffing company, recruiting agency, or talent marketplace
-   Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models)

  
**System and Work Setup Requirements:**

-   A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
-   Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
-   Headset/earphone with noise cancellation and webcam at 720p or higher resolution
-   A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

## Benefits

-   Permanent remote work setup
-   Competitive starting rate paid in USD
-   Internet Allowance
-   HMO insurance (PH)
-   Paid US holidays
-   Paid Vacation and Sick Leaves

## Apply

[Apply at Berry Virtual](https://apply.workable.com/berryvirtual/j/16C22423C6/apply)

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