# Senior Performance Marketing Specialist (Fintech)

> BID Operations · Kuala Lumpur, Malaysia (Hybrid) · Full-time · Posted 2025-12-10

**Workplace:** hybrid

**Department:** Marketing

## Description

**About the company:**

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

**About the role:**

As a Senior Paid Media Specialist - You will plan, executes, and optimizes digital ad campaigns (like Google, Meta, TikTok) to drive traffic, leads, and sales, focusing on performance metrics (ROI, CPA) through audience targeting, bidding, A/B testing, and data analysis, while collaborating with creative teams and staying updated on industry trends to meet business goals.  

**Key Responsibilities**

-   Develop and implement paid media plans across platforms (Search, Social, Programmatic).
-   Optimize & improve campaigns via A/B testing, bid adjustments, and audience refinement for better ROI and efficiency.
-   Allocate budgets effectively and manage spending to meet performance targets.
-   Monitor KPIs, analyze data (Google Analytics, etc.), and provide actionable insights to stakeholders.
-   Work with content, creative, and marketing teams to ensure cohesive messaging and high-quality assets (copy, visuals).
-   Create reports on campaign performance, results, and recommendations.
-   Stay current with platform updates, algorithm changes, and emerging ad tech.

## Requirements

-   Experience inGoogle Ads, Meta (Facebook/Instagram Ads), TikTok Ads, LinkedIn Ads and various DSP Channels
-   Keyword research, audience segmentation, conversion tracking, bidding strategies, SEO basics.
-   Analytical mindset, problem-solving, data-driven decision-making, communication, teamwork.
-   A bachelor's degree in marketing, business, or a related field.
-   3 - 5 years of experience in marketing with a proven track record of developing and executing successful campaigns. Experience in gaming or financial industry preferred.

## Benefits

-   Opportunities for enriching career growth, including exposure to regional contexts
-   Healthcare coverage (medical, dental, optical), gym benefits
-   Flexibility in smart casual dress code
-   Young, vibrant and open work culture

## Apply

[Apply at BID Operations](https://apply.workable.com/bid-operations/j/2C3D309CA2/apply)

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