# KOL & Affiliate Specialist

> BIOTA Smart Home · West Jakarta, Indonesia · Full-time · Posted 2026-06-22

**Workplace:** on_site

## Description

BIOTA Smart Home is a fast-growing smart home and pet tech brand. We are looking for a strategic and data-driven **KOL & Affiliate Specialist** to lead our influencer and affiliate programs while managing a team of affiliators to support high-impact marketing campaigns that drive sales.

This role will oversee KOL and affiliate initiatives for two brands:

-   **BIOTA** (Smart Home & Pet Tech)
-   **Matrix** (STB, Antennas, Remotes, and Cables)

**Key Responsibilities:**

-   Conduct comprehensive research to identify, approach, and build partnerships with key influencers and affiliates, particularly within the Home Living sector.
-   Develop KOL and affiliate plans for daily activities and marketing campaigns, ensuring alignment with campaign objectives and timelines.
-   Create and execute KOL and affiliate strategies focused on conversion and consideration goals to increase brand awareness and sales performance.
-   Manage end-to-end paid KOL programs, including influencer selection, negotiation, briefing, execution, and performance evaluation.
-   Lead negotiations to secure beneficial partnerships and collaboration agreements.
-   Prepare clear and detailed briefs for KOLs and affiliates, including key messages, talking points, deliverables, content formats, do’s and don’ts, and posting schedules.
-   Lead, mentor, and manage a team of two Affiliators (one for BIOTA and one for Matrix), ensuring continuous development and performance improvement.
-   Collaborate closely with Social Media, Performance Marketing, and Graphic Design teams to support campaign execution.
-   Monitor and prepare reports for upcoming, ongoing, and completed KOL and affiliate programs.
-   Analyze campaign performance and provide actionable insights and optimization recommendations.

## Requirements

-   Minimum 5 years of experience as a KOL & Affiliate Specialist or in a similar role.
-   Proven experience leading and mentoring team members.
-   Strong understanding of the influencer marketing, social media, and e-commerce landscape.
-   Experience managing KOL and affiliate campaigns with conversion and sales-focused objectives is highly preferred.
-   Ability to develop KOL and affiliate strategies aligned with overall marketing campaign goals.
-   Strong research skills with the ability to identify relevant influencers, especially within the Home Living category.
-   Excellent negotiation and relationship management skills.
-   Strong analytical skills with proficiency in Excel, Google Sheets, or other data analysis tools.
-   Ability to create clear, insightful, and actionable reports.
-   Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
-   Strong communication, coordination, and cross-functional collaboration skills.
-   Willing to work 100% onsite in Daan Mogot, West Jakarta.

## Benefits

### Why Join BIOTA?

-   Lead KOL & Affiliate programs across two growing brands.
-   Dynamic, collaborative, and fast-paced working environment.
-   Opportunity to make a direct impact on brand growth and sales performance.
-   Room for professional growth and career advancement.

## Apply

[Apply at BIOTA Smart Home](https://apply.workable.com/biota-smart-home/j/C738119FB2/apply)

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