# Marketing Specialist

> BIOTA Smart Home · West Jakarta, Indonesia · Contract · Posted 2026-06-22

**Workplace:** on_site

## Description

BIOTA Smart Home is a fast-growing smart home and pet tech brand. We are currently hiring **two Marketing Specialists** to lead marketing initiatives across two different product categories. Each role will be responsible for leading cross-functional marketing teams in planning and executing impactful campaigns that drive business growth.

**  
Position 1:** Pet Products  
(Pet Feeders, Water Fountains, Air Purifiers)

**Position 2:** Device Accessories  
(Charging Cables, Chargers, Headsets, Earphones, TWS, Laptop Hubs/Adapters, and related products)

Each candidate will focus on one product category and is expected to have strong knowledge and genuine interest in the respective industry.

### Key Responsibilities

-   Develop and execute comprehensive marketing strategies aligned with overall business and marketing objectives, including influencer/KOL strategies as part of the channel mix.
-   Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including social media, paid advertising, e-commerce platforms, KOL marketing, and creative assets.
-   Coordinate and guide cross-functional teams, including Social Media, E-commerce, Ads, KOL, and Creative (Graphic Design) teams.
-   Translate campaign objectives into clear, actionable briefs for each team, including:

-   Promotional content and key product highlights
-   Required content formats (feed posts, stories, reels, carousels, etc.)
-   Posting schedules and content volume by channel
-   Key messages, tone of voice, CTAs, pricing information, and branding elements

-   Develop and manage campaign calendars to ensure alignment across all teams and activities.
-   Monitor campaign execution from start to finish, ensuring timelines, deliverables, and quality standards are met.
-   Conduct quality control on all campaign outputs before publication, including product accuracy, brand consistency, and message clarity.
-   Provide strategic guidance and proactively anticipate operational challenges such as stock readiness during promotions, KOL delays, ad rejections, or urgent content revisions.
-   Define, track, and analyze key performance indicators (KPIs) and campaign metrics to evaluate performance and make real-time optimization decisions.
-   Identify new opportunities, trends, and innovations to improve campaign effectiveness and marketing performance.
-   Collaborate across departments to align objectives and remove obstacles that may impact campaign execution.

## Requirements

-   Minimum 5 years of experience as a Marketing Specialist or in a similar role.
-   Proven experience leading and managing cross-functional marketing teams (Social Media, E-commerce, Ads, KOL, and Creative).
-   Strong ability to develop campaign strategies and convert them into detailed, actionable briefs.
-   Deep understanding of marketing channels, including organic social media, paid advertising, e-commerce marketplaces, and influencer marketing.
-   Proficiency in analytics and campaign management tools such as Meta Business Suite, Google Analytics, and marketplace seller dashboards.
-   Strong understanding of design and copywriting principles to effectively evaluate and guide creative outputs.
-   Highly detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
-   Excellent communication, leadership, and cross-functional coordination skills.
-   Able to work efficiently and make decisions in a fast-paced environment.
-   Must have strong knowledge and interest in the selected product category (Pet Products or Device Accessories).
-   Experience marketing pet products or consumer electronics/accessories is highly preferred.
-   Willing to work fully onsite (100% WFO) in Daan Mogot, West Jakarta

## Benefits

### Why Join BIOTA?

-   Opportunity to lead and shape marketing strategies for a rapidly growing brand.
-   Dynamic, collaborative, and fast-paced work environment.
-   Direct impact on brand growth, campaign performance, and business success.
-   Excellent opportunities for professional growth and career development.

## Apply

[Apply at BIOTA Smart Home](https://apply.workable.com/biota-smart-home/j/C984D7B6F4/apply)

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