# B2B Digital Growth & Affiliate Specialist > Birdman ยท Guadalajara, Mexico ยท Full-time ยท Posted 2026-08-03 **Workplace:** on_site **Department:** Ventas ## Description **About the Company** Join Birdman, a fast-growing plant-based food and supplements company making sustainable, healthier choices a breeze. Our mouthwatering products are winning hearts worldwide. Be part of the global plant-based revolution and make a massive impact on the planet and on people's lives. Let's create plant-powered magic together! ๐ŸŒฑ๐Ÿš€๐Ÿฆ… **Job Description** Passionate about positive change? Data-driven, entrepreneurial, and ambitious? Join us at Birdman for an incredible opportunity to build something new. Take flight and be part of our journey! ๐ŸŒฑ๐Ÿš€๐Ÿฆ… **The Role:** As our **B2B Digital Growth & Affiliates Specialist**, you'll own the digital engine of our B2B channel โ€” the natural home of our long-tail customers (accounts with an average purchase potential under $50,000 MXN/month). You'll design a frictionless self-service portal experience, build the automation and pull strategies that let small accounts manage themselves end-to-end, and turn transactional data into real-time business intelligence. On top of that, you'll design, launch, and scale Birdman's B2B Affiliate Program โ€” including our network of prescribers and medical/professional recommendation โ€” as a controlled-CAC acquisition engine. Get ready to soar and make a difference! ๐ŸŒฑ๐Ÿš€๐Ÿฆ… **The Goal:** At Birdman, we strive for greatness โ€” to become a global leader in the supplements industry and a trailblazer in the plant-based revolution. You'll be an essential part of this transformational journey, migrating our long-tail portfolio to self-service and building an affiliate ecosystem that grows with you. **Scope note:** The B2B digital channel serves accounts with average purchase potential below $50,000 MXN/month (long tail); leads above that threshold are routed to the Commercial Expansion Executive (Hunter). This role reports to the **Head of Traditional Trade**. **Key Responsibilities** ๐Ÿ›’ **Own the Digital Customer Journey:** Map, design, and optimize the B2B digital journey so small accounts can self-manage efficiently from onboarding through delivery and post-sale โ€” a 100% autonomous, intuitive buying experience. โš™๏ธ **Automate to Scale:** Design and implement automation flows (emails, abandoned-cart reminders, cross-selling, up-selling, repurchase nudges) based on customer buying behavior, minimizing man-hours spent on low-volume accounts. ๐Ÿ“Š **Turn Data into Intelligence:** Extract, consolidate, and clean daily data from the ERP, CRM, and e-commerce platform; build dynamic, easy-to-read dashboards (Power BI or similar) giving real-time visibility into portal performance, conversion, frequency, and repurchase. ๐Ÿงฒ **Drive Pull, Not Push:** Design the channel's pull strategy โ€” content, referrals, and recommendation campaigns โ€” to generate inbound demand without relying on direct commercial contact. ๐Ÿ’ธ **Manage Channel Profitability:** Calculate, monitor, and present digital-channel profitability metrics (CAC, LTV, digital Cost-to-Serve vs. margin) and set the right cadence for KPI reviews. ๐Ÿ” **Audit & Optimize the Funnel:** Continuously test the B2B web platform for usability frictions, interface bugs, and checkout barriers; run A/B tests to improve open, click, and conversion rates. ๐Ÿค **Build the Affiliate Program:** Design the recruitment, activation, and development strategy for the B2B Affiliate Program โ€” including the prescriber and medical-visit network โ€” defining commission tiers, attribution policies, and payment terms, and selecting the right referral/tracking platform. ๐Ÿฉบ **Operate the Prescriber Network:** Recruit, onboard, and follow up with affiliates and prescribers (doctors, nutritionists, and other professionals), tracking referral links, coupons, recommendations, and results in the field. ๐Ÿงพ **Reconcile & Comply:** Reconcile and calculate monthly affiliate commissions with Finance, and ensure all affiliate materials and incentives operate within the applicable health-claims regulatory framework, with Legal/Regulatory validation before publication. ๐Ÿ”„ **Align Cross-Functionally:** Partner with Sales, Logistics, Marketing, and Finance to migrate the long-tail portfolio to self-service, sustain service levels, and align the channel's digital and automation strategy. _**Are you ready to take the flight?**_ ๐Ÿฆ… ## Requirements **Experience** ๐Ÿš€ 2โ€“3 years in B2B e-commerce, Growth Marketing, or Affiliate/Referral program management, with a proven focus on funnel optimization, pull strategies, and self-service platform adoption. ๐ŸŽ“ Bachelor's degree completed (Industrial Engineering, Business, Digital Marketing, Systems, or related). Diploma or Master's a plus. ๐Ÿ—ฃ๏ธ Written and verbal communication in both English and Spanish. **Nice to have** ๐ŸŒฑ Genuine passion for health and wellness โ€” you consume, understand, or live the category. ๐Ÿ“œ Additional training or certifications in E-commerce Management, Growth Marketing, business-applied UX/UI, or Affiliate/Referral program management. ๐Ÿฉบ Experience managing prescriber or recommendation networks (e.g., medical or nutritional visits), coordinating field activity with sales results. **Technical Skills** ๐Ÿ“Š Business Intelligence & data visualization (Power BI; Tableau or Looker a plus) for building digital-channel dashboards. ๐Ÿ’ป Advanced Excel (Macros, Power Query) for extracting and manipulating e-commerce databases. ๐Ÿ›’ Deep knowledge of B2B e-commerce platforms (Shopify, Magento, VTEX, etc.) and automation systems (Klaviyo, HubSpot, Salesforce). ๐Ÿ“ˆ Analytical ability to interpret digital behavior data (Google Analytics) and channel metrics (conversion, repurchase, CAC, LTV). ๐ŸŽจ Strong orientation toward optimized, frictionless UX/UI to promote self-service. ๐Ÿงฉ Proven experience in Affiliate/Referral program management: recruitment, commission structure, and performance tracking. ## Benefits **Why Join Birdman?** Join Birdman, a fast-growing plant-based food company making sustainable, healthier choices a breeze. Our mouthwatering products are winning hearts worldwide. Be part of the global plant-based revolution and make a massive impact on the planet and lives. This is a build-it-from-scratch role for someone who's excited to create things where none exist and fix the ones that don't work โ€” without waiting to be asked. Let's create plant-powered magic together! ๐ŸŒฑ๐Ÿš€๐Ÿฆ… ## Apply [Apply at Birdman](https://apply.workable.com/birdman/j/17DF2B7F6A/apply) --- Powered by [Workable](https://www.workable.com)