# Content Production Lead

> Birdman · Mexico City, Mexico · Full-time · Posted 2026-08-21

**Workplace:** on_site

**Department:** Marketing

## Description

### About the Company

**Birdman** is a fast-growing, plant-based consumer brand on a mission to nourish people with nutritious, sustainable, and delicious foods — free from animal cruelty and with a smaller environmental footprint. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and cultural relevance across markets.

**Birdman Studio** is our in-house creative unit, responsible for bringing the brand strategy to life through high-quality, culturally relevant content. The Studio combines creative excellence, production expertise, and speed to create content that connects with consumers and drives impact across the funnel.

### Job Description

We are looking for a **Content Production Lead** to lead Birdman's in-house audiovisual content production and own all **motion content** across our brands.

This role is the production counterpart to the Art Director, translating marketing and brand briefings into creative production plans that generate **social-first, liquid & linked content** with a clear purpose across the consumer journey.

This is a **hands-on leadership role** that combines creative judgment, audiovisual production, team leadership, vendor management, and budget ownership. You will be responsible for ensuring that every piece of content meets Birdman's taste and production-quality standards while maximizing output and impact per peso invested.

You will lead a team of 2 direct reports and work closely with Brand Management, Consumer & Market Insights, Brand Experience, Performance, the Marketing Director, Birdman Studio, and external production partners.

### Key Responsibilities

-   Lead the generation of Birdman's in-house audiovisual content, translating stakeholder and brand briefings into clear and effective production plans.
-   Own the creative taste and production-quality standard of every piece of content, ensuring output that is best-in-class versus traditional production agencies.
-   Lead and prioritize the in-house production team to ensure efficient, high-quality, and on-time delivery aligned with marketing priorities.
-   Decide what content should be produced in-house versus externally, based on complexity, quality, timelines, resources, and budget.
-   Manage external production houses, agencies, and vendors, including pitching, vendor selection, negotiation, production oversight, and project completion.
-   Own the content production budget and optimize quality output per invested peso across production, adaptation, localization, and related content needs.
-   Lead, develop, and coach the in-house production team, building a high-performing and scalable content engine.
-   Ensure audiovisual content follows brand guidelines, platform specifications, creative standards, and relevant digital trends.
-   Oversee video and photo direction, editing, post-production, and overall production workflows to ensure consistency and quality.
-   Translate high volumes of diverse briefings into scalable **social-first, liquid & linked content** across different stages of the marketing funnel.
-   Identify opportunities to improve production processes, increase efficiency, and leverage AI-assisted content tools across the workflow.
-   Measure and improve production efficiency, content performance, and the contribution of content to brand engagement and lower-funnel conversion.

Are you ready to take the flight?

## Requirements

**Experience**

-   Bachelor's degree in Audiovisual Production, Communication, Film, Design, or a related creative field.
-   **+8 years** of experience as a Producer, Videographer, Photographer, or Audiovisual Content Creator.
-   **+6 years** creating audiovisual content for culturally relevant consumer brands.
-   Must have experience working in a **production house, creative/advertising agency, or in-house audiovisual production department**.

**Technical Skills**

-   **Audiovisual production:** video and photo direction, production planning, editing, post-production, and content production workflows.
-   **Creative & content:** content strategy, storytelling, social-first content, liquid & linked content, and creative execution of brand briefings.
-   **Production management:** production budgets, timelines, crew planning, project management, and resource allocation.
-   **Vendor management:** production-house selection, pitching processes, negotiation, vendor management, and external production oversight.
-   **Brand & digital:** brand guidelines, creative taste standards, digital platform formats and specifications, and trend awareness.
-   **Content localization:** adaptation and localization of audiovisual content across markets and platforms.
-   **AI & emerging tools:** experience using AI-assisted content tools to improve production workflows, efficiency, and creative output.
-   **Performance mindset:** understanding of social and content performance metrics and the ability to connect production decisions with brand and business results.

## Apply

[Apply at Birdman](https://apply.workable.com/birdman/j/BEF1A18075/apply)

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