# eCommerce Director

> Blackstone Shooting Sports · CHARLOTTE, United States · Full-time · Posted 2026-03-18

**Workplace:** on_site

**Department:** Leadership Team

## Description

**The Role**

We're hiring an eCommerce Director to own and grow Blackstone's online sales channel. This is a leadership role with full P&L responsibility — you'll build the strategy, run the marketing, manage the platform, and drive revenue while keeping us in full compliance with firearms regulations.

This isn't a "post products and wait" role. You'll be building a real eCommerce engine — paid media, email/SMS, SEO, merchandising, inventory sync, and conversion optimization — all within the unique constraints and opportunities of the firearms industry.

**What You'll Own**

**Revenue & Strategy** _(30%)_

-   Own the eCommerce P&L — revenue, margins, and operating costs
-   Build and execute the annual growth strategy and promotional calendar
-   Develop bundling, kitting, and upsell strategies to grow AOV
-   Identify and launch new online revenue channels and product categories

**Digital Marketing & Conversion** _(25%)_

-   Plan and manage paid media (Google, Meta) within firearms advertising restrictions
-   Own email/SMS marketing strategy, automations, and content calendar
-   Build and execute SEO strategy for organic traffic growth
-   Run continuous A/B testing on product pages, landing pages, and checkout
-   Build loyalty, referral, and retention programs

**Product Merchandising & Inventory** _(20%)_

-   Maintain an accurate, compelling product catalog
-   Keep online and in-store inventory in sync — minimize oversells
-   Manage vendor relationships for Blackstone product sourcing
-   Own pricing strategy by category to hit margin targets
-   Merchandise seasonal and trending products on time

**Technology & Analytics** _(10%)_

-   Keep the Big Commerce platform stable, fast, and secure
-   Manage all integrations: POS, inventory, CRM, fulfillment, payments
-   Build dashboards and maintain a reporting cadence the team can act on

**Team & Vendor Management** _(10%)_

-   Lead and develop the eCommerce team
-   Hold external vendors and agencies accountable to scope, budget, and results
-   Collaborate with retail, range, and marketing teams — online and in-store are one customer experience

**Compliance** _(5% — but non-negotiable)_

-   Maintain FFL compliance for all online firearms transactions
-   Ensure age verification, shipping restrictions, and platform policies are airtight
-   Stay ahead of ATF, state, and marketplace regulatory changes
-   Keep documentation audit-ready at all times

## Requirements

**What We're Looking For**

**You Must Have**

-   3+ years managing eCommerce operations with full P&L responsibility
-   Hands-on Big Commerce experience (or equivalent platform)
-   A track record of growing online revenue — show us the numbers
-   Digital marketing chops across paid media, email/SMS, and SEO
-   Comfort working within firearms industry regulations (or ability to get up to speed fast)
-   Data-driven mindset — you make decisions from dashboards, not gut feel
-   Experience managing vendors and agencies to real accountability
-   Ability to pass an ATF-compliant background check

**Bonus Points**

-   Firearms, outdoor, or sporting goods eCommerce experience
-   Familiarity with firearms-friendly ad platforms and restrictions
-   Email/SMS platform management experience
-   GA4 and Google Tag Manager proficiency
-   Scaled an eCommerce channel from early stage to $10M+
-   Membership or subscription commerce background

## Benefits

-   Competitive pay
-   Full Benefits and PTO package
-   Matching 401K
-   Exceptional employee discounts
-   Free range membership
-   Professional growth and development opportunities

## Apply

[Apply at Blackstone Shooting Sports](https://apply.workable.com/blackstone/j/696618C3EF/apply)

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