Bonsai’s mission is to help people find and buy the products they want, as soon as they realize they want them. We began in 2016 as a streetwear style and news app. Now we’re leading the market shift to content-driven commerce. We are helping publishers launch e-commerce as a new line of business. While digital media has embraced many different revenue models over the years, and several versions just within e-commerce (everything from affiliates to D2C brand development), very few have amounted to a core revenue line. We already do this for over 200M+ monthly unique visitors on some of North America’s leading publishers, including BuzzFeed and Complex, the opportunity is still largely untapped.
Our technology allows users to transact natively while browsing content. We make the journey from seeing a product to buying it possible in two taps. Our vision is to make this possible everywhere you discover products. For publishers, we provide a powerful revenue alternative to ads that also improves the user experience. For merchants, Bonsai allows them to capture customers while they browse content, right when purchasing intent is being formed.
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