# Sales Director > Brainforce · Limassol, Cyprus (Hybrid) · Full-time · Posted 2026-09-02 **Workplace:** hybrid **Department:** 01 ## Description We are hiring on behalf of our client, **Ultimate Group**, a global leader in **fintech media, marketing, and events,** for the position of **Sales** **Director**. Through recognised brands such as **iFX EXPO, Finance Magnates Summits, REALTYon, Finance Magnates, Investing Live, and UF Agency, Ultimate Group** creates platforms that connect industries, drive business growth, and shape meaningful international connections across trading, investing, fintech, real estate, and financial services. We are looking for a **Sales Director for the Events Division** to lead and drive the commercial growth of Ultimate Group’s events portfolio. The ideal candidate will bring extensive commercial experience within the online **trading, fintech, financial services, or adjacent B2B event industries, with a strong understanding of the ecosystem and key market participants.** This role reports directly to the CEO and will be responsible for sales strategy, revenue generation, team leadership, client relationships, and commercial performance management. **Key Responsibilities** **Commercial Strategy & Revenue Growth** • Lead and execute the overall sales strategy across the event portfolio to achieve revenue growth, commercial targets, and client retention. • Own and deliver annual and quarterly revenue targets across all events. • Establish and monitor clear sales activity and commercial KPIs to ensure consistent pipeline growth and sales execution. • Develop accurate sales forecasts and provide regular commercial performance reports to the CEO. • Conduct post-event commercial reviews to identify opportunities, improve performance, and support strategic decision-making. • Drive sponsorship, exhibition, partnership, and upselling opportunities across the portfolio. **Team Leadership & Development** • Lead, mentor and develop a high-performing sales team through coaching, accountability, and performance management. • Foster a proactive, consultative, and results-driven sales culture. • Recruit, onboard and develop sales talent to support business growth. • Implement structured onboarding, training, and coaching programmes to improve team capability and consistency. • Set clear objectives and performance expectations for the sales team and conduct regular performance reviews. **Client & Industry Relationship Management** • Build and maintain strong relationships with key clients, sponsors, partners, and industry stakeholders. • Identify and secure new business opportunities through strategic networking and relationship management. • Represent the business at industry events, conferences, and client meetings. **Cross-Functional Collaboration & Leadership** • Collaborate closely with marketing, operations, finance, and leadership teams to ensure alignment and successful event delivery. • Provide commercial insights and recommendations during senior leadership and project meetings. • Support the continuous improvement of sales processes, CRM usage, reporting standards, and commercial operations ## Requirements **Education & Professional Background** • Bachelor’s degree in Business, Marketing, or a related field. • A Master’s degree (e.g., MBA) is considered an advantage. • Relevant certifications in sales, leadership, or financial markets are a plus. **Experience** • 7–10 years of sales experience, with at least 3–5 years in a senior leadership role. • Proven track record of achieving revenue targets and leading high-performing sales teams. • Strong experience applying consultative sales methodologies and structured sales processes. • Experience within the online trading, fintech, financial services, or B2B events industry. • Experience working across international markets. **Skills & Competencies** • Strong commercial awareness and negotiation skills. • Excellent communication, presentation, and interpersonal skills. • Strong organisational and time management skills. • Ability to operate effectively within a KPI-driven environment. • Experience developing sales performance management frameworks, including SMART objectives and performance reviews. • Strong leadership and coaching capabilities. • Ability to build and maintain long-term client relationships. • Adaptability, resilience, and ability to perform under pressure in a fast-paced environment. • Fluency in spoken and written English. • Strong industry network and relationship-building capabilities. ## Benefits - Commission Plan base targets - Annual Performance Discretionary Bonus - 21 Days Annual Leave - Health & Dental Coverage - 5 Paid Sick Days - Flexible Working Hours - Hybrid working model (2 days per week working from home) - Early Out on Fridays - Long Weekend Leave - Maternity & Paternity Top-Up Allowance - Complimentary Lunch at the office - Company Laptop provided ## Apply [Apply at Brainforce](https://apply.workable.com/brainforce/j/FC1E7D0BAB/apply) --- Powered by [Workable](https://www.workable.com)