Once upon a time, advertising was about the Mad Men and the Media Agencies: the creative and the commercial. Advertisers needed smart strategies, great relationships with media owners, and buying power.
Then digital came along, with its trillions of data points and real-time media buying. Advertising became a science overnight, and buying power made way for brain power.
What was needed was a solid understanding of experimentation and data. That’s when Brainlabs was born. Founded by Daniel Gilbert in 2012, we were on a mission to make marketing more scientific.
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