# Digital Marketing Manager (Onsite) > Burkett Restaurant Equipment · Perrysburg, United States · Full-time · Posted 2026-06-04 **Salary:** USD 65,000–80,000 **Workplace:** on_site **Department:** Marketing ## Description Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels. We are looking for a hands-on, data-driven **Digital Marketing Manage**r to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.[](https://www.burkett.com/careers) **Position Title: Digital Marketing Manager** - **Reports To:** **Vice President of Marketing** - **Scheduled Hours:** Mon-Fri / 8:00am-5:00pm - **FLSA Status:** Salary - **Working Arrangement:** Primarily Onsite ### **Key Responsibilities** - Own the health, performance, and growth of burkett.com as our primary digital storefront. - Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic - Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey - Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue - Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email. - Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels - Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform - Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement - Proven experience collaborating across departments and managing stakeholders - Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones. - Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics - Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership - Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports - Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps - Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap - Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively ## Requirements - 5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs - Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals - Strong content creation, management and delivery abilities across key channels. - Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred - Proficiency with Google Analytics / GA4 and comfort turning data into decisions - Experience managing paid search and/or paid social campaigns - Strong writing skills with the ability to produce content across multiple formats and channels - Excellent communication skills; ability to present clearly and concisely to leadership - Highly organized, detail-oriented, and able to manage multiple priorities simultaneously - Self-starter who can own initiatives end-to-end with minimal oversight **Preferred Qualifications** - Experience in e-commerce, retail, or B2B/B2C product marketing - Background in the foodservice, restaurant, or hospitality supply industry - Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar) - Google Ads or Google Analytics certification - Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar) - Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule) ## Benefits [](https://www.burkett.com/careers)**Why Burkett Restaurant Equipment and Supplies?** - Join a growing company with a strong reputation in the restaurant equipment industry. - A collaborative, energetic team environment with direct access to leadership - The opportunity to make a measurable impact at a growing, nationally recognized brand - Flexible hybrid work arrangement allowing for 1 day/week offsite _after initial onboarding period (6 months),_ - Opportunity for growth and leadership in a dynamic, fast-paced environment. - Competitive salary commensurate with experience - Competitive benefits package. - The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment. To learn more about careers at Burkett please visit: [https://www.burkett.com/careers](https://www.burkett.com/careers) Only qualified candidates will be contacted. Responses containing salary history and/or requirements are preferred. _We are an Equal Employment Opportunity employer & a Drug Free Workplace._ ## Apply [Apply at Burkett Restaurant Equipment](https://apply.workable.com/burkett-restaurant-equipment/j/9CFAE1DD7B/apply) --- Powered by [Workable](https://www.workable.com)