# Landing Page CRO Specialist

> Activate Talent · Philippines (Remote) · Full-time · Posted 2026-02-17

**Workplace:** remote

**Department:** 032

## Description

**About the Role:**  
We’re looking for a hands-on Landing Page CRO Specialist to drive conversion rate growth for paid traffic. You will implement, test, and iterate on landing page changes quickly—without waiting on engineering—using a mix of A/B testing tools and direct front-end edits. This is a **performance-focused role**, not a design or branding role.

**What You’ll Do:**

-   Own conversion rate (CVR) performance for paid-traffic landing pages
-   Build, launch, and analyze continuous A/B tests
-   Personally implement test variants using:

-   HTML, CSS, and JavaScript
-   A/B testing platforms or client-side experimentation tools

-   Optimize landing pages for:

-   Page structure and hierarchy
-   Above-the-fold layout and copy
-   CTA placement, behavior, and interaction
-   Load speed and perceived performance relevant to CVR

-   Ensure strong ad → landing page message match
-   Diagnose conversion friction using analytics, heatmaps, and session replays
-   Maintain a clear experimentation roadmap with hypotheses and learnings
-   Move fast with minimal reliance on internal engineering resources

## Requirements

**What You Have:**

-   Hands-on experience improving CVR on paid-traffic landing pages
-   Comfort writing and editing front-end code
-   Strong understanding of how DOM changes, JavaScript execution, and page performance impact conversion and test validity
-   Ability to implement and QA experiments end-to-end
-   Hypothesis-driven thinking, not opinion-based decisions
-   Obsession with details and iteration speed

**Technical Skills & Tools:**

-   **Strong working knowledge of:**

-   HTML / CSS
-   JavaScript (DOM manipulation, event handling)

-   **Experience with:**

-   Client-side A/B testing tools (VWO, Convert, Optimizely, etc.)
-   Webflow, Shopify, or custom CMS environments

-   **Familiarity with:**

-   Analytics tools (GA4, Mixpanel, Amplitude)
-   Heatmapping/session replay tools (Hotjar, FullStory)
-   Performance optimization (page speed, CLS, FCP)
-   Debugging experiment conflicts

**Why This Role is Exciting:**  
You’ll have the autonomy to move fast, implement your ideas directly, and see the impact of your work on revenue and performance. If you thrive in a results-driven, hands-on role, this is a perfect fit.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/1A229E8E07/apply)

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