# Senior Amazon PPC Lead

> Activate Talent · Colombia (Remote) · — · Posted 2026-02-25

**Workplace:** remote

## Description

### **Role: Senior Amazon PPC Lead**

**Working Schedule: PST US Hours**

**Location: Remote**

**About the Role**

We are seeking a highly experienced Amazon PPC leader to fully own and scale one of our fastest-growing revenue channels. This is a high-impact, hands-on role responsible for driving both efficiency and aggressive growth through strategic Amazon advertising.

With significant monthly ad spend already in place and plans to scale further, this position will play a critical role in unlocking the next phase of profitable growth. The ideal candidate is both a strategic thinker and a hands-on operator who thrives in ownership roles, understands full-funnel Amazon advertising, and has successfully managed large-scale budgets.

### **Key Responsibilities**

### **Amazon PPC Strategy & Ownership**

-   Fully own Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP (if applicable).
-   Develop and execute a scalable roadmap to improve efficiency, incrementality, and overall revenue contribution.
-   Identify growth opportunities across keyword expansion, new product launches, and category scaling.
-   Build and maintain a long-term strategy for Amazon as a core growth engine.

### **Budget Management & Optimization**

-   Manage and optimize a large monthly advertising budget with plans for continued scaling.
-   Continuously improve key performance metrics including TACOS, ACOS, ROAS, and contribution margin.
-   Implement advanced bid strategies and campaign structures to maximize performance.
-   Dynamically allocate spend based on performance data, inventory levels, and business priorities.

### **Performance Analysis & Experimentation**

-   Conduct deep performance analysis to identify optimization opportunities and inefficiencies.
-   Design and execute structured testing frameworks across keywords, creatives, placements, and campaign types.
-   Translate data into clear insights and actionable recommendations for leadership.

### **Cross-Functional Collaboration**

-   Partner closely with merchandising, inventory planning, and creative teams to align advertising strategy with product priorities.
-   Collaborate with analytics and finance stakeholders to ensure accurate attribution and profitability tracking.
-   Support new product launches with full-funnel advertising strategies.

### **Reporting & Forecasting**

-   Build forecasting models to project spend, revenue, and efficiency at scale.
-   Deliver clear weekly and monthly performance reports with strategic insights.
-   Define and track KPIs aligned with broader company growth goals.

## Requirements

-   7+ years of Amazon PPC experience with deep platform expertise.
-   Proven success managing large monthly ad budgets (typically $300K+).
-   Experience owning Amazon as a major revenue channel for a high-growth DTC or consumer brand.
-   Strong understanding of TACOS, contribution margin, incrementality, and full-funnel Amazon strategy.
-   Advanced expertise in campaign structuring, bid optimization, and scaling frameworks.
-   Highly analytical with strong Excel or Google Sheets skills.
-   Hands-on operator comfortable executing while setting long-term strategy.
-   Experience with Amazon advertising tools and platforms is a plus.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/1CA9A486CC/apply)

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