# Head of Digital Growth (E-commerce / DTC)

> Activate Talent · Philippines (Remote) · Full-time · Posted 2026-04-08

**Workplace:** remote

**Department:** 032

## Description

**Remote | Full-Time**

### **About the Role**

We’re looking for a **Head of Digital Growth** to take full ownership of our online growth engine—driving revenue across acquisition, retention, and conversion.

This is a **hands-on leadership role**, not just strategy. You’ll be directly involved in executing, testing, and scaling initiatives across channels while building a cohesive, full-funnel growth system.

You’ll work at the intersection of **performance marketing, ecommerce, and lifecycle marketing**, aligning efforts into a unified strategy that delivers measurable business impact.

### **What You’ll Do**

### **Own Growth Strategy & Execution**

-   Develop and execute full-funnel growth strategies across paid, organic, and retention channels
-   Identify and prioritize high-impact growth opportunities across the customer journey
-   Build and manage a structured experimentation roadmap
-   Continuously test, iterate, and scale winning initiatives

### **Channel Ownership**

-   Oversee performance across:

-   Paid media (Meta, Google, TikTok)
-   Email & SMS lifecycle marketing
-   Ecommerce conversion (CRO)

-   Ensure alignment across acquisition, conversion, and retention strategies
-   Optimize performance across the entire customer lifecycle

### **Data & Performance**

-   Track and optimize key metrics:

-   CAC
-   LTV
-   ROAS
-   CVR

-   Build dashboards and reporting frameworks to monitor growth performance
-   Use data insights to drive decisions and experimentation

### **Team Collaboration**

-   Collaborate closely with teams across email, ecommerce, and creative
-   Support execution of growth initiatives when needed
-   Help guide and scale the growth function as the team expands

### **What Success Looks Like**

-   Scalable, repeatable growth across acquisition and retention channels
-   Improved CAC efficiency and stronger LTV performance
-   Stronger unit economics across the funnel
-   Clear experimentation roadmap with consistent testing cycles
-   Tight alignment across performance marketing, lifecycle, and CRO

### **What We’re Looking For**

## Requirements

### **Must-Have**

-   Proven track record driving measurable growth for **ecommerce or DTC brands**
-   Strong full-funnel expertise:

-   Paid acquisition
-   Lifecycle/retention marketing
-   Conversion rate optimization (CRO)

-   Highly data-driven with strong analytical thinking
-   Experience running experiments end-to-end
-   Hands-on operator mindset (you execute, not just strategize)

### **Nice-to-Have**

-   Experience managing or mentoring cross-functional growth teams
-   Experience scaling brands in competitive ecommerce categories
-   Strong understanding of creative strategy and performance testing
-   Familiarity with attribution models and experimentation frameworks

### **Tools & Tech Stack**

-   Paid Media: Meta Ads, Google Ads, TikTok Ads
-   Ecommerce: Shopify (or similar platforms)
-   Analytics: Google Analytics, attribution tools, performance dashboards

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/1CBC30567E/apply)

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