# Performance Creative Strategist

> Activate Talent · Brazil (Remote) · — · Posted 2026-02-12

**Workplace:** remote

## Description

**Full-Time | Direct Response | High-Impact Growth Role**

### **About the Role**

We are building a category-defining lifestyle brand in the pet space and are looking for a **Performance Creative Strategist** who understands that creative is the growth engine.

Your work will directly influence millions in paid media spend and materially impact revenue. You will collaborate closely with a Senior Creative Strategist and video editors to transform deep consumer insight into high-converting paid social creative.

This role is not about aesthetics. It’s about measurable performance.

### **Role Overview**

Your responsibility is to understand what makes the customer act — and translate that into creative that scales.

You will:

-   Identify motivations, objections, and psychological triggers
-   Develop structured creative concepts rooted in consumer psychology
-   Own the full lifecycle of performance ideation — from research to execution
-   Continuously iterate based on performance data

### **Core Responsibilities**

### **Creative Strategy & Execution**

-   Develop original performance-driven creative concepts
-   Write high-converting hooks, scripts, angles, and detailed briefs for editors
-   Generate new concepts consistently and iterate on winning angles
-   Build creative around structured hypothesis testing

### **Consumer Research & Psychology**

-   Conduct deep research into customer personas and emotional drivers
-   Analyze reviews, comments, competitors, and market trends
-   Identify objections and buying triggers
-   Align creative to awareness stages and psychological frameworks

### **Platform & Performance Expertise**

-   Deep understanding of **Meta** **advertising ecosystem**
-   Familiarity with Meta’s Andromeda system and creative-driven scaling
-   Build creatives optimized for algorithmic distribution and broad targeting
-   Analyze performance data and refine strategy based on insights

### **Collaboration**

-   Work directly with video editors to execute concepts to a high standard
-   Collaborate closely with senior strategy leadership
-   Move fast, iterate often, and respond to performance feedback

## Requirements

### **Requirements**

-   Proven experience developing performance creatives for Meta
-   Strong understanding of consumer psychology and direct response marketing
-   Ability to write high-converting hooks and scripts
-   Experience with awareness stages, persona development, and structured creative testing
-   Strong independent thinking and idea generation
-   Ability to operate quickly in a performance-driven environment

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/217E92A04A/apply)

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