# Creative Strategist / Growth Marketer (CPG, Direct Response)

> Activate Talent · Mexico (Remote) · Full-time · Posted 2026-01-21

**Workplace:** remote

## Description

We’re looking for a **Creative Strategist / Growth Marketer** who has been in the trenches and knows how to **build, test, and scale direct-response ad creatives** for **CPG brands** (DTC or omnichannel).

This is not a brand “vibes” role.

This is a **performance-first** role focused on **what converts**.

You will own the creative strategy for paid social and help drive revenue through structured creative testing, strong hook-driven messaging, and sharp performance analysis. You’ll work closely with designers, editors, creators, and media buyers to execute quickly and iterate constantly.

### **Key Responsibilities**

### **Creative Strategy Ownership**

-   Own and drive creative strategy across paid social channels including:

-   **Meta (Facebook & Instagram)**
-   **TikTok**
-   **YouTube Shorts**

-   Develop direct-response creative concepts rooted in:

-   consumer psychology
-   hook-first messaging
-   offer and angle testing
-   structured hypothesis-driven experimentation

### **Direct-Response Creative Development**

-   Write and structure performance creatives including:

-   ad scripts (UGC + founder-led)
-   UGC briefs and creative direction
-   static and video ad concepts
-   messaging frameworks (hooks, claims, objections, proof, CTAs)

-   Generate a consistent pipeline of high-volume ad ideas and iterations (not one-off concepts).

### **Testing Frameworks & Iteration**

-   Build and manage creative testing systems designed for:

-   **velocity**
-   **clear learning**
-   **scaling winners**

-   Translate campaign performance into creative actions:

-   what to scale
-   what to kill
-   what to iterate and re-test

### **Collaboration & Execution**

-   Partner with:

-   designers and video editors to execute fast
-   media buyers to align testing priorities and data needs
-   creators / UGC pipelines (when applicable)

-   Ensure concepts are shipped quickly, clearly, and with performance intent.

### **Performance Analysis**

-   Use performance data to evaluate creative effectiveness and drive decisions using metrics such as:

-   **CPA**
-   **ROAS**
-   **MER**
-   thumb-stop rate / hook rate
-   creative fatigue signals

-   Stay ahead of creative and platform trends, while maintaining a conversion-first approach.

## Requirements

-   **3+ years** of experience in growth marketing, creative strategy, or performance creative roles.
-   Hands-on experience supporting **CPG brands** (DTC or omnichannel).
-   Proven ability to create **direct-response ads that scale**, not just awareness campaigns.
-   Strong understanding of performance marketing levers including:

-   hooks and scroll-stopping frameworks
-   UGC-style creative patterns
-   offer/angle testing systems
-   full-funnel messaging

-   Strong copy instincts and ability to write hooks, headlines, and CTAs that convert.
-   Ability to operate both strategically and tactically (you can lead the strategy and also produce deliverables).
-   Comfortable in a fast-paced, performance-driven environment with rapid iteration.

### **Bonus Points (Nice to Have)**

-   Experience scaling brands from **6 → 7 or 8 figures**.
-   Background at a recognizable CPG or high-growth DTC brand.
-   Experience briefing creators or managing UGC pipelines.
-   Familiarity with structured creative volume systems (e.g., **10–20 new concepts/week** plus iterative variations).

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/23461426BD/apply)

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