# 44866475131- Meta Media Buyer

> Activate Talent · Philippines (Remote) · Full-time · Posted 2025-09-30

**Workplace:** remote

**Department:** AT1C

## Description

### **Meta Media Buyer – Oral Care / CPG**

**Location:** Remote (must be available 09:00–18:00 PST)  
**Type:** Full-Time, Independent Contractor

### **About the Role**

We’re seeking a highly skilled **Meta Media Buyer** with deep expertise in the **Oral Care** category to help scale a fast-growing **CPG brand**. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing **high-budget Meta campaigns** ($20K+ daily). Familiarity with **Attentive** for SMS marketing and seamless cross-channel integration is essential.

### **Key Responsibilities**

-   Plan, launch, and optimize paid media campaigns on **Meta platforms (Facebook & Instagram)** for Oral Care products
-   Manage **full-funnel strategies**—prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)
-   Integrate and execute **SMS retargeting campaigns** via **Attentive**, including segmentation and performance alignment with paid social
-   Conduct ongoing **creative testing** to optimize offers, messaging, and audience targeting specific to Oral Care consumers
-   Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
-   Analyze campaign data and deliver **actionable insights** and performance reports for continuous optimization
-   Stay ahead of trends in **Oral Care, CPG marketing, and performance advertising**

## Requirements

### **Qualifications & Experience**

-   ✅ **Proven experience running Meta campaigns for an Oral Care brand** (Required)
-   3–5+ years of hands-on experience buying **Meta ads in CPG or personal care categories**
-   Experience managing **$20K+ daily ad budgets**, while consistently optimizing for ROAS
-   Proficiency in **Attentive** for SMS strategy, segmentation, and execution
-   Strong analytical skills; proficient in **Meta Ads Manager, GA4, Looker Studio**, and **Excel/Google Sheets**
-   Deep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care space
-   Excellent communication and collaboration skills across marketing, creative, and analytics teams
-   A balance of **data-driven mindset** with **creative intuition**

## Benefits

### **What We Offer**

-   Opportunity to **scale a high-growth Oral Care brand** with a seasoned, high-performing marketing team
-   **Remote-first** environment with flexible collaboration (must be available 09:00–18:00 PST)
-   Competitive compensation based on experience
-   Growth-focused environment with **ownership, autonomy, and impact**

🦷 Join us in transforming the future of Oral Care through data-driven performance marketing.  
Apply now to make an impact!

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/28B2B91949/apply)

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