# Digital Marketing Manager 1.1

> Activate Talent · Philippines (Remote) · Full-time · Posted 2025-09-30

**Workplace:** remote

**Department:** AT1C

## Description

### **Digital Marketing Manager**

**Location:** Remote (U.S. preferred)  
**Type:** Full-Time | Independent Contractor

### **Job Overview**

We’re looking for a visionary **Digital Marketing Manager** to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of **branding**, **performance marketing**, and **retention**, ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

You’ll own and improve digital touchpoints across **Shopify**, **email**, and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance. The ideal candidate is equal parts strategic and hands-on, with a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset.

### **Duties & Responsibilities**

### 🧠 **Develop and Execute Digital Strategy**

-   Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
-   Translate business objectives into high-impact strategies across acquisition, engagement, and retention

### 🛒 **On-Site Branding & UX Leadership**

-   Own the **Shopify** site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
-   Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys

### 🔄 **Customer Funnel & Retention Ownership**

-   Design, execute, and iterate customer journeys that maximize conversion and LTV
-   Develop and optimize segmentation, personalization, and automation strategies to drive **repeat purchases**
-   Serve as the retention expert—owning CRM, loyalty, and re-engagement strategies

### 📩 **Email Marketing Strategy & Execution**

-   Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
-   Ensure emails reflect brand voice, educate customers, and drive return visits to site

### 🤝 **Cross-Functional Collaboration**

-   Work with product, analytics, and creative teams to launch campaigns and enhance user journeys
-   Act as the strategic bridge between acquisition and retention teams

### 📊 **Performance & Lifecycle Analysis**

-   Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
-   Deliver clear, actionable reports and recommendations to internal stakeholders

### 🔍 **Trend & Innovation Scouting**

-   Stay ahead of platform trends, algorithm changes, and digital tools
-   Pilot new technologies and strategies to drive incremental growth

### 🛡 **Brand Stewardship**

-   Maintain brand consistency across all digital touchpoints
-   Support the evolution of the brand’s digital identity as it expands into new channels and audiences

## Requirements

### **Qualifications**

-   5+ years of experience in **digital marketing**, **eCommerce**, or **DTC brand management**
-   Strong knowledge of **Shopify**, **email marketing platforms** (Klaviyo or similar), and performance channels
-   Proven track record in designing and optimizing full-funnel customer journeys
-   Deep understanding of **retention marketing**, CRM, and lifecycle optimization
-   Highly analytical with experience in user behavior analysis and A/B testing
-   Skilled in cross-functional project leadership and strategy communication
-   Creative thinker with relentless focus on optimization and experimentation
-   Experience in the **wellness**, **supplement**, or **CPG** space is preferred

## Benefits

### **What You’ll Get**

-   Ownership over digital strategy in a high-growth, mission-driven brand
-   Flexibility to work remotely with a collaborative, high-performing team
-   Opportunity to shape the future of the customer journey from the ground up
-   Competitive compensation and the autonomy to drive real results

Ready to drive growth and shape digital experiences that convert and retain?  
Apply now to become our **Digital Marketing Manager** and lead the charge.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/34028C69D8/apply)

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