# Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG)

> Activate Talent · South Africa (Remote) · — · Posted 2026-01-21

**Workplace:** remote

**Department:** AT1C

## Description

**Position**: Content Lead - Viral / Absurdist Formats

**Location**: Remote (Global)

**Employment Type**: Full-Time

**Type of contract**: Independent contractor 

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

**Role Overview:**

We’re hiring someone who understands “brain-rot”, absurdist, fast-attention content across YouTube, TikTok, and Instagram—at both a systems and creative level. This person will own format design, creative direction, and performance across client channels while managing creatives and client relationships.

This is not a posting role. This is a format, people, and a performance ownership role with emphasis on filmmaking, organic storytelling, and platform-tailored virality.

**Responsibilities:**

-   Design and iterate viral content formats optimized per platform (YouTube, TikTok, IG) for retention, CTR, and engagement
-   Conceptualize, storyboard, and oversee production with filmmaking and organic storytelling principles
-   Translate chaotic internet culture into repeatable, scalable content systems across multiple platforms
-   Lead editors, writers, and designers with clear creative direction
-   Own content performance and iterate quickly based on analytics (retention, engagement, velocity)
-   Manage client communication, feedback loops, and expectations
-   Experiment aggressively and kill formats that stop performing
-   Ensure speed, quality, and consistency across all outputs  
    

**Requirements:**

-   Proven experience producing viral content across multiple social platforms (YouTube, TikTok, Instagram)
-   Strong creative experience in filmmaking, organic content creation, and storytelling
-   Deep understanding of hooks, pacing, pattern interrupts, and platform-specific formats
-   Ability to engineer repeatable virality, not just hope for luck
-   Experience managing creatives and keeping output fast without chaos
-   Comfortable defending creative decisions with clients
-   Highly organized, decisive, and execution-focused  
    

**Nice to Have:**

-   Experience managing multiple client channels simultaneously
-   Familiarity with analytics dashboards across platforms
-   Background in short-form content successfully translated to long-form  
    

**Success Metrics:**

-   Increased engagement, retention, and CTR across all managed channels
-   Consistent viral performance driven by repeatable formats
-   High creative output without quality degradation
-   Clients trust the strategy because the results back it up  
    

**Who This Is Not For:**

-   People chasing one-off virality
-   Meme curators without execution discipline
-   Creators who resist structure, feedback, or accountability

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/3455B90A3C/apply)

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