# 30152741176 - Senior Meta Buyer

> Activate Talent · India (Remote) · Contract · Posted 2024-12-12

**Workplace:** remote

**Department:** 016

## Description

The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook/Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, TripleWhale, and Slack. Proficiency in project management, Shopify, and social media advertising tools is essential, with a focus on delivering measurable results.

Key Responsibilities:

-   Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR).
-   Utilize Shopify and TripleWhale to track and analyze campaign performance, making data-driven decisions for improvement.
-   Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences.
-   Use Notion for project management, including tracking tasks, creating meeting agendas, and maintaining team dashboards.
-   Monitor and adjust campaigns to align with client goals and overall marketing strategies.
-   Stay informed on the latest Meta and TikTok advertising trends, tools, and platform updates.

## Requirements

Qualifications:

-   3+ years of proven experience in managing Meta advertising campaigns, particularly for e-commerce/DTC brands.
-   Strong understanding of Shopify operations and data tracking tools like TripleWhale.
-   Familiarity with project management systems, especially Notion.
-   Ability to work collaboratively in a team-oriented environment using Slack and Google Workspace.
-   Analytical skills for interpreting performance metrics and making informed adjustments.

Tools & Skills

-   Google Drive/Workspace for efficient documentation and collaboration.
-   Notion for project management, dashboards, meeting agendas, and task tracking (highly preferred).
-   Meta Advertising Platforms for campaign creation, management, and optimization.
-   Slack for team communication and coordination  
    

Preferred Tools & Skills

-   TripleWhale: Experience with performance data and analytics is a significant plus.
-   Shopify: Familiarity with e-commerce platform operations and performance metrics.
-   Klaviyo: Knowledge of email marketing and automation.
-   TikTok Advertising Tools: A bonus for candidates with multi-platform expertise.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/4577F9E7A6/apply)

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