# Fractional Head of Client Strategy (TikTok Shop)

> Activate Talent · Colombia (Remote) · — · Posted 2026-03-25

**Workplace:** remote

**Department:** AT1C

## Description

Position: Fractional / Part-Time Head of Client Strategy – TikTok Shop

Location: Remote (Global)

Type of contract: Independent contractor 

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

**About the role:**

We’re hiring a **senior TikTok Shop operator** to own the growth strategy and performance across a portfolio of eCommerce brands.

This is not a high-level advisory role. You will be responsible for **driving revenue through TikTok Shop** by identifying winning content, scaling creators, and continuously optimizing performance.

You will act as the **strategic owner of multiple accounts**, working cross-functionally with affiliate, creator, and paid media teams to hit aggressive growth targets.

**Day-to-day Responsibilities:**

-   Review and sign off on client strategies across the DFY portfolio, ensuring every account has a clear growth plan
-   Monitor account KPIs using our GMV driver tree framework – flag underperformance or untapped opportunities
-   Provide strategic direction to pod leads on creator acquisition, content strategy, advertising optimisation, and promotional planning
-   Run periodic deep-dive account reviews, identifying the highest-leverage moves for each brand
-   Coach and upskill the team on strategic thinking – helping them move from task execution to outcome-driven decision-making
-   Act as an escalation point for complex client situations: strategy pivots, difficult conversations, or growth plateaus
-   Collaborate with leadership on service delivery improvements, new frameworks, and raising the bar on client experience

**Requirements:**

-   3+ years e-commerce, agency, or performance-marketing experience with clear revenue impact
-   Fluent in ROAS, CPA, CVR, LTV, and contribution margin – and how to improve them
-   Proven experience leading people and teams toward a common revenue goal
-   Ability to read performance data, diagnose issues quickly, and translate analysis into clear, actionable direction
-   Strong written English; can distil complex ideas into an actionable one-pager
-   Self-managed remote work style with reliable US-hour overlap

**Nice to have:**

-   Hands-on TikTok Shop or social-commerce wins
-   Founder / agency-builder mindset
-   Background in beauty, fashion, or lifestyle DTC
-   Familiarity with creator-led commerce, affiliate models, or influencer marketing

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/59945AC0C3/apply)

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