# Web Analytics Engineer

> Activate Talent · Philippines (Remote) · Full-time · Posted 2025-05-12

**Workplace:** remote

**Department:** 017

## Description

Job Title: Web Analytics Engineer

Schedule: M-F, 8:00am to 5:00pm

Salary: $1,200-1,800/month

We're looking for a Web Analytics Engineer to lead the development and upkeep of our dataLayer and Google Tag Manager (GTM) implementation. In this highly technical yet cross-functional role, you’ll collaborate with engineers, marketers, and product managers to build a robust, privacy-compliant measurement infrastructure. Your work will ensure that everything from campaign pixels to GA4 360 reporting is accurate, scalable, and actionable.

**To expedite the process, please complete this assessment upon submitting your application. Only candidates who complete the assessment will be prioritized:** [**https://app.testgorilla.com/s/4299akh1**](https://app.testgorilla.com/s/4299akh1)

Responsibilities:

-   DataLayer & GTM Implementation

-   Own and evolve our custom dataLayer architecture in collaboration with development teams.
-   Build, manage, and troubleshoot GTM tags, triggers, and variables.
-   Ensure a consistent and scalable tracking infrastructure across all digital touchpoints.

-   Pixel & Consent Management

-   Implement and monitor marketing pixels (Meta, TikTok, Google Ads, etc.).
-   Enforce privacy compliance (GDPR, CCPA) by integrating consent logic across all tracking mechanisms.
-   Investigate signal loss or data discrepancies and perform rigorous QA.

-   Looker Reporting & Analytics

-   Build and maintain scalable LookML models, Explores, and dashboards.
-   Create intuitive, self-service analytics environments for stakeholders across teams.

-   Cross-Functional Collaboration

-   Translate business objectives into measurement specifications and implementation plans.
-   Act as a strategic partner and point of contact for marketing, product, and engineering teams.

Requirements:

-   Proven experience in web analytics engineering or implementation; experience in DTC/e-commerce is a strong plus.
-   Deep expertise with GTM, custom dataLayers, and pixel/tag management.
-   Proficiency in GA4 360 and BigQuery, including experience with data pipelines and advanced querying.
-   Strong command of LookML and Looker dashboarding best practices.
-   Familiarity with privacy compliance standards (GDPR, CCPA) as they relate to tracking technologies.
-   Ability to bridge technical and non-technical teams with clear, effective communication.

-   Working knowledge of server-side tagging using Google Tag Manager (GTM Server).
-   Familiarity with attribution modeling tools or conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions).
-   Understanding of fast-paced, high-growth e-commerce environments, particularly within direct-to-consumer (DTC) models.

Tools to use

-   Google Tag Manager (GTM)
-   Google Analytics 4 360 (GA4 360)
-   BigQuery
-   Looker

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/59C08923F0/apply)

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