# 50870484794 - Performance Marketer

> Activate Talent · Philippines (Remote) · Full-time · Posted 2025-12-02

**Workplace:** remote

## Description

**Job Type:** Full-Time  
**Location:** 100% Remote  
**Timezone:** US (PST)

**Role Overview**

The Performance Marketer will take ownership of planning, executing, and optimizing paid advertising campaigns—primarily across Meta (Facebook & Instagram) and Google Ads. Experience in the promotional products industry is a major bonus, as understanding buying cycles, product customization, and niche audience targeting will help supercharge results.

This is a role for someone who loves data, testing, and performance-driven growth.

**Key Responsibilities:**

-   Plan, build, and optimize Meta Ads and Google Ads campaigns focused on lead generation and conversions (Search, Display, and remarketing).
-   Develop and maintain keyword strategies, bidding approaches, and audience targeting across Google Ads.
-   Craft high-performing ad creatives, copy, and targeting strategies tailored to each platform.
-   Analyze campaign performance and deliver insights to improve ROAS, CPA, and lead quality.
-   Monitor daily budgets, pacing, and performance metrics across all active campaigns.
-   Develop and execute A/B tests for creatives, audiences, keywords, and landing pages.
-   Work closely with the sales team to ensure lead quality and proper funnel tracking from ad to close.
-   Manage pixel tracking, conversion events, and attribution across Meta, Google, and analytics platforms.
-   Identify opportunities to scale and expand across additional paid channels (TikTok, LinkedIn, etc.).
-   Stay up to date on Meta and Google Ads platform changes, algorithms, and performance best practices.
-   Contribute to content ideas, messaging angles, and brand-aligned creative concepts.

**Qualifications:**

-   Proven experience managing Meta Ads and Google Ads campaigns with measurable success.
-   Strong understanding of performance marketing metrics (CTR, ROAS, CPA, LTV, conversion rates).
-   Hands-on experience with Google Ads account structure, keyword research, and conversion tracking.
-   Ability to interpret data and make analytical, ROI-driven decisions.
-   Creative mindset for ad copy, visual direction, and testing ideas.
-   Proficiency in Ads Manager, Google Ads, Business Manager, and tracking tools (GA4, pixels, conversions).
-   Experience in the promotional products or branded merchandise industry is a huge bonus.
-   Strong communication, reporting, and cross-functional collaboration skills.
-   Highly organized, proactive, and comfortable owning full-funnel campaign cycles end-to-end.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/62E294A74F/apply)

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