# Director of TikTok Shop / Social Commerce Lead

> Activate Talent · Philippines (Remote) · Full-time · Posted 2026-03-16

**Workplace:** remote

## Description

We are seeking an elite **Director of TikTok Shop / Social Commerce Lead** to own and scale one of the top-performing TikTok Shop businesses in the health and wellness category.

This role will be responsible for driving continued category leadership through **creator partnerships, affiliate growth, content strategy, operational excellence, and performance optimization** within TikTok Shop.

The ideal candidate is a **true TikTok Shop operator** who understands how to win on the platform through **viral product discovery, creator ecosystems, affiliate programs, and deep knowledge of TikTok’s commerce algorithm**.

This is a **high-impact leadership role** responsible for maintaining category leadership and unlocking the next phase of growth within TikTok’s fastest-growing commerce channel.

### Key Responsibilities

### TikTok Shop Growth Strategy

-   Own the overall **TikTok Shop revenue strategy and performance**
-   Maintain and expand category leadership within TikTok Shop
-   Identify opportunities to scale **product visibility, creator partnerships, and affiliate activity**
-   Continuously test new strategies to increase **conversion and marketplace growth**

### Creator & Affiliate Ecosystem

-   Build and manage a large network of **TikTok creators and affiliates**
-   Recruit, onboard, and nurture **high-performing creators**
-   Develop scalable systems for **creator outreach and activation**
-   Track creator performance and identify **top converting partners**

### Product Seeding & Creator Activation

-   Oversee **product seeding strategies** to generate viral product exposure
-   Identify creators with strong **product–market fit**
-   Ensure consistent creator content production that drives **product discovery and conversions**

### Content Strategy

-   Develop content frameworks that consistently perform within **TikTok’s algorithm**
-   Collaborate with creators and internal teams to produce **high-converting product content**
-   Monitor trends, sounds, formats, and emerging content styles
-   Identify viral opportunities that can drive **rapid sales spikes**

### TikTok Shop Operations

Manage all operational aspects of TikTok Shop including:

-   Product listings
-   Affiliate offers
-   Creator commissions
-   Inventory availability
-   Shop compliance

Ensure all shop elements are **optimized for performance and conversion**.

### Performance Analytics

Track and analyze key performance metrics including:

-   GMV
-   Creator conversion rates
-   Affiliate sales contribution
-   Content performance
-   Product velocity

Use insights to refine creator strategies and continuously **optimize campaigns**.

### Campaign & Launch Execution

-   Lead **large-scale promotional campaigns** within TikTok Shop
-   Coordinate major **product pushes and seasonal launches**
-   Activate creators around key campaign moments to drive **volume and visibility**

### Competitive Intelligence

-   Monitor top competitors within TikTok Shop
-   Identify emerging brands and trending products
-   Develop strategies to **defend category leadership and outperform competitors**

### Team Leadership

-   Manage internal TikTok Shop team members and external creator partners
-   Build scalable workflows that support rapid growth
-   Establish clear KPIs and performance expectations across the social commerce team

### Key Metrics of Success

Success in this role will be measured by:

-   TikTok Shop revenue growth
-   Creator and affiliate activation
-   Conversion rate improvements
-   Viral content velocity
-   Product ranking within TikTok Shop categories
-   Overall GMV growth and marketplace share

## Requirements

-   **4+ years of experience** working in TikTok Shop or social commerce
-   Proven experience scaling products through **creator and affiliate ecosystems**
-   Strong understanding of **TikTok’s content algorithm and commerce mechanics**
-   Experience managing **creator outreach and influencer partnerships**
-   Demonstrated success driving **high-volume product sales through TikTok**

### Skills

-   Deep understanding of **TikTok content and commerce strategy**
-   Strong **data analysis and performance optimization** skills
-   Excellent **relationship-building ability with creators and affiliates**
-   Strategic thinking combined with **rapid execution**
-   Ability to move quickly in a **fast-changing social commerce environment**

### Ideal Candidate

The ideal candidate is a **high-performance social commerce operator** who lives and breathes TikTok. They know how to identify winning creators, launch viral content loops, and build scalable affiliate systems that drive consistent revenue growth.

They thrive in **fast-paced environments**, think in terms of **experiments and scale**, and are obsessed with winning on TikTok Shop.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/65187A1A7A/apply)

---
Powered by [Workable](https://www.workable.com)