# Copywriter

> Activate Talent · South Africa (Remote) · Full-time · Posted 2026-04-29

**Workplace:** remote

**Department:** 030

## Description

### **Copywriter (DTC / Brand Voice & Performance Focus)**

**Job Type:** Remote, Full-Time (PST/EST Hours)

### **About the Role**

We’re partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled **Copywriter** who can truly own and embody a brand’s voice across every touchpoint.

This role goes beyond writing—you’ll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You’ll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys.

### **What You’ll Do**

-   Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media
-   Deeply understand the brand’s tone, voice, and customer psychology
-   Write high-converting, performance-driven copy for paid media and lifecycle campaigns
-   Collaborate with creative, marketing, and growth teams to align messaging with campaign goals
-   Adapt messaging across different audiences, formats, and funnel stages
-   Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance
-   Ensure consistency in brand voice across all outputs

## Requirements

-   2+ years experience as a Copywriter within DTC or eCommerce brands
-   Exceptional English writing skills (native or near-native fluency)
-   Strong understanding of brand voice, tone, and storytelling
-   Experience writing for performance marketing (ads, email, landing pages)
-   Ability to balance creativity with conversion-focused thinking
-   Comfortable in a fast-paced, high-output environment
-   Strong attention to detail with the ability to take feedback and iterate quickly

### **Nice to Have**

-   Experience in lifestyle, wellness, or apparel brands
-   Familiarity with UGC-style ad scripting and hook creation
-   Experience with lifecycle marketing and platforms like Klaviyo
-   Exposure to global or South African English-speaking audiences

### **Who You Are**

-   You understand brand nuance, tone, and emotional connection
-   You can seamlessly switch between storytelling and direct-response copy
-   You’re proactive and bring ideas—not just execution
-   You can quickly learn and replicate a brand voice at a high level

### **Hiring Process**

Shortlisted candidates will complete a brief copy assessment to evaluate:

-   Brand voice alignment
-   Writing clarity and quality
-   Ability to produce conversion-focused copy

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/6B7577EB9E/apply)

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