# 51020411055 - Meta Media Buyer

> Activate Talent · Pakistan (Remote) · — · Posted 2025-12-03

**Workplace:** remote

## Description

**About Us:**

NJRams.com is a fast-growing digital brand delivering engaging content and high-performance marketing experiences for sports fans nationwide. As we expand our digital footprint, we're seeking a seasoned Meta Media Buyer with deep experience running performance-driven campaigns for Consumer Packaged Goods (CPG)—especially food and beverage brands.

**Role Overview:**

The Expert Meta Media Buyer will own the planning, execution, optimization, and scaling of Meta (Facebook/Instagram) ad campaigns. You will leverage your CPG expertise, audience insights, and testing frameworks to drive measurable growth, improve ROAS, and support brand-building initiatives across high-volume paid social programs.

**Key Responsibilities:**

-   Plan, launch, and scale Meta campaigns across Facebook and Instagram with a focus on CPG food & beverage products.
-   Develop full-funnel paid social strategies (awareness, consideration, conversion) tailored to CPG consumer behavior.
-   Conduct deep audience research, segmentation, and competitor analysis to identify high-performing cohorts.
-   Continuously optimize campaigns through structured testing—creative, copy, placements, audiences, and bidding strategies.
-   Work closely with the creative team to guide ad concepts, angles, hooks, and iterations based on performance data.
-   Manage budgets, pacing, and performance metrics to ensure efficient spend and maximum ROI.
-   Monitor analytics, build performance dashboards, and deliver actionable insights to internal stakeholders.
-   Stay ahead of Meta platform updates, CPG category trends, and changes in consumer habits to keep campaigns competitive.

## Requirements

**Qualifications:**

-   3–5+ years of hands-on Meta Ads experience, specifically managing performance campaigns for CPG brands (food & beverage required).
-   Demonstrated success scaling paid social campaigns with strong ROAS, CPA, and LTV performance.
-   Strong understanding of CPG buying cycles, household targeting, seasonal trends, and retail/digital hybrid funnel behavior.
-   Proficiency in Meta Ads Manager, pixel setup, advanced audiences, and conversion tracking.
-   Strong analytical mindset with experience in reporting, attribution modeling, and data-driven decision-making.
-   Ability to collaborate with creative teams, copywriters, and product stakeholders.
-   Excellent communication and presentation skills.

**Preferred:**

-   Experience with multi-channel paid media (TikTok, Google, Snap).
-   Familiarity with DTC or e-commerce ecosystems.
-   Strong understanding of creative strategy, direct response principles, and platform-native content trends.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/6D2EF4BEFD/apply)

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