# 43523889822 - Content Creator

> Activate Talent · New Delhi, India (Remote) · Full-time · Posted 2025-09-23

**Workplace:** remote

**Department:** AT1C

## Description

### **Content Creator**

**FULL TIME / CONTRACT**  
**REMOTE** (UK hours)

🌍 **Join a fast-growing, Michelin-backed brand and shape how the world experiences Indian cuisine at home!**

### **About the Client**

The client brings the two-Michelin-starred experience of London’s iconic restaurant into home kitchens through a line of premium sauces, marinades, chutneys, and meal kits.

Stocked in renowned retailers like **Selfridges**, **Harrods**, **Ocado**, **Waitrose**, **M&S**, and **Whole Foods Market UK**, the brand is redefining at-home Indian dining with restaurant-quality products grounded in heritage and authenticity.

📰 Featured in _The Times_ and _Forbes_[](https://gymkhanafinefoods.com)

### **Scope of the Role**

We’re looking for a **Content Creator** with a sharp eye for design, a love for food, and a passion for visual storytelling. In this role, you'll own the creation of engaging, social-first content across platforms, bringing the **luxury, heritage, and modernity** of our client to life.

You’ll collaborate with chefs, marketers, and creatives to inspire home cooks and elevate the at-home dining experience.

### **Duties and Responsibilities**

### 📸 **Content Production**

-   Plan, shoot, and edit high-quality photo and video content for sauces, meals, and lifestyle moments.
-   Develop scroll-stopping content (recipes, reels, tutorials, BTS) for **Instagram**, **TikTok**, **YouTube Shorts**, and **Pinterest**.
-   Partner with culinary teams to turn recipes into compelling media that feels both elevated and accessible.

### ✍️ **Storytelling & Strategy**

-   Build and manage a content calendar aligned with product launches, brand campaigns, and retail partnerships.
-   Write on-brand, engaging copy and captions that resonate with food-lovers and drive conversions.
-   Infuse Michelin-level storytelling with a relatable, home-cooking vibe.

### 💬 **Community & Engagement**

-   Monitor and engage with audiences across platforms.
-   Source and repurpose user-generated content (UGC) that aligns with the brand.
-   Identify and collaborate with food creators and influencers to boost reach and credibility.

### 📊 **Analytics & Growth**

-   Track performance of posts (reach, engagement, conversions) and use insights to iterate content strategy.
-   Stay ahead of social trends and platform updates — especially within premium food and lifestyle niches.

### **Why Join our Client?**

✅ Be part of a high-profile brand backed by one of the world’s most celebrated Indian restaurants.  
✅ Enjoy creative ownership to shape the content identity of a premium culinary brand.  
✅ Work with an ambitious, cross-continental team of chefs, marketers, and creatives.  
✅ Help make Michelin-starred food accessible, exciting, and beautiful in everyday kitchens.

## Requirements

### **Requirements**

-   **2–4+ years** of content creation experience (in-house or freelance), ideally with food, lifestyle, or premium consumer brands.
-   Strong portfolio showcasing **video editing**, **photography**, and **visual storytelling**.
-   Proficient with tools like **Adobe Creative Suite**, **Final Cut Pro**, **CapCut**, **Canva**, etc.
-   Deep understanding of content best practices across **Instagram**, **TikTok**, **YouTube**, and **Pinterest**.
-   Able to translate luxury branding into content that’s engaging, dynamic, and culturally relevant.
-   Self-starter who thrives in a fast-paced, collaborative, and global team environment.
-   Passion for Indian cuisine, fine dining, and elevating food experiences at home.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/747C9A0C64/apply)

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