# 31705900883 - Google Media Buyer 4

> Activate Talent · Brazil (Remote) · Full-time · Posted 2025-01-09

**Workplace:** remote

**Department:** 016

## Description

**Company Overview:**

This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape.

**Summary of the Role:**

We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google’s advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients

**Campaign Strategy and Planning:**

-   Develop comprehensive media buying strategies tailored to client goals and objectives.
-   Conduct market research and competitive analysis to inform campaign strategies.
-   Create media plans and budget allocations based on client requirements and industry trends.

**Campaign Management:**

-   Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc.
-   Implement keyword research and audience targeting strategies to enhance campaign performance.
-   Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.

-   Performance Analysis:

-   Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools.
-   Generate regular performance reports and insights to share with clients and internal teams.
-   Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.  
    

**Client Communication:**

-   Serve as the primary point of contact for clients regarding Google Ads campaigns.
-   Provide strategic recommendations and updates on campaign performance and progress.
-   Collaborate with clients to understand their needs and align campaign strategies accordingly.

**Collaboration and Coordination:**

-   Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.
-   Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.
-   Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices.
-   Budget Management:
-   Monitor and manage campaign budgets to ensure effective allocation and spending.
-   Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.

## Requirements

-   **Must Haves:**

-   Proven experience as a Media Buyer, Digital Marketer, or similar role with a strong focus on Google Ads.
-   Google Ads Certification (Google Ads Search, Display, and Video certifications preferred).
-   Proficiency in Google Analytics and other relevant analytics tools.
-   Strong analytical skills with the ability to interpret data and generate actionable insights.
-   Excellent communication and presentation skills.
-   Ability to manage multiple projects simultaneously and meet deadlines.
-   Creative problem-solving skills and a proactive approach to campaign management.

-   **Preferred Skills:**

-   Experience with Google Tag Manager and other tracking tools.
-   Knowledge of SEO and content marketing strategies.
-   Familiarity with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/79629E6C9D/apply)

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