# 43288816232 - Media Buyer (Google + Meta)

> Activate Talent · Bogotá, Colombia (Remote) · — · Posted 2025-09-03

**Workplace:** remote

**Department:** AT1C

## Description

FULL TIME  
REMOTE

**Position:** Media Buyer (Google + Meta)  
**Type of contract:** Independent contractor  
**Working Hours:** M-F  

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

### About the Company

The company is a growing healthcare-focused marketing company dedicated to driving patient acquisition through data-driven strategies. We help healthcare providers scale their practices by connecting them with qualified patients through cost-efficient paid media campaigns.

### Scope of the Role

We are seeking a Media Buyer to manage Google and Meta campaigns end-to-end, optimizing performance, improving ROI, and ensuring patient acquisition goals are consistently met. This role will partner closely with internal teams to deliver high-quality results for our healthcare clients.

### Duties and Responsibilities:

-   Manage and optimize paid search (Google Ads) and paid social (Meta Ads) campaigns.
-   Develop, test, and scale lead generation strategies for client acquisition.
-   Oversee 2 Google + 2 Meta accounts, ensuring efficiency and ROI.
-   Continuously analyze and optimize campaign performance.
-   Track and report on KPIs (CPL, CPA, ROAS, lead quality).
-   Provide actionable insights and recommendations for improvement.
-   Align paid media strategy with overall client goals.
-   Advise on budgets, creative testing, and audience segmentation.
-   Stay current with platform updates, compliance rules, and healthcare advertising regulations.

## Requirements

### Requirements:

-   2–4 years of hands-on experience managing paid media campaigns.
-   Proven track record of delivering ROI on Google Ads + Meta Ads.
-   Strong knowledge of audience targeting, bidding strategies, campaign setup, and tracking.
-   Proficiency in Google Ads Manager, Meta Ads Manager, and analytics tools.
-   Strong analytical skills with the ability to translate data into actionable recommendations.
-   Experience in healthcare or lead generation campaigns is highly preferred.

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/7BB1A4A998/apply)

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