# Senior Media Buyer (Social) - 55478336695

> Activate Talent · Brazil (Remote) · — · Posted 2026-02-07

**Workplace:** remote

## Description

**Job Title:** Senior Media Buyer – Social

**Job Type:** Full-time / Remote

**Work Hours:** PST

**Job Overview**

We’re helping our client, a fast-growing eCommerce brand, find a Senior Media Buyer (Social) to scale and optimize paid social performance across Meta (Facebook/Instagram), TikTok, and emerging platforms.

In this role, you’ll own large paid social budgets end-to-end—driving efficient customer acquisition, testing creative and audience strategies, and optimizing campaigns to hit key performance goals such as ROAS, CPA, and LTV.

**Responsibilities:**

-   Develop and execute paid social strategies across Meta (Facebook/Instagram) and TikTok
-   Launch, manage, and optimize campaigns across multiple objectives (awareness, traffic, conversions, retargeting)
-   Conduct audience research and build custom, lookalike, and retargeting audiences
-   Collaborate closely with creative teams on ad concepts, copy, and video/visual direction
-   Implement structured testing frameworks for creatives, audiences, and campaign structures
-   Analyze performance data and optimize toward key KPIs (ROAS, CPA, LTV)
-   Manage significant daily and monthly ad spend while maintaining profitability targets
-   Stay up to date on platform changes, new features, and social commerce trends

## Requirements

-   4+ years experience in social media advertising with focus on Meta and TikTok
-   Proven success managing $75K+ monthly social ad budgets with strong ROAS
-   Deep understanding of social media algorithms, audience targeting, and creative optimization
-   Experience with Ads Manager, TikTok Ads Manager, and third-party tools (Triple Whale, Northbeam, etc.)
-   Strong creative instincts and ability to identify winning ad concepts
-   Consumer goods, e-commerce, or health/wellness industry experience preferred
-   Meta Blueprint and TikTok advertising certifications a plus

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/86FA9B7554/apply)

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