# Growth & Lifecycle Marketer

> Activate Talent · Colombia (Remote) · — · Posted 2026-04-10

**Workplace:** remote

**Department:** AT1C

## Description

**Position**: Growth & Lifecycle Marketer

**Location**: Remote (Global)

**Employment Type**: Full-Time

**Type of contract**: Independent contractor 

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

**About us:**

We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives across DTC and retail.

Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave.

We’ve grown to millions in revenue over five years through organic word of mouth and community alone — no paid marketing, no growth team.

This is our first marketing hire, which means two things:

-   There’s a ton of low-hanging fruit
-   You’ll have real ownership from day one

**Scope of the role:**

You’ll own the full customer lifecycle — from the moment someone signs up to the moment they become a repeat buyer and advocate.

You’ll also act as the connective tissue of our community, helping mentors and mentees tell their stories and stay engaged.

This is a hands-on, execution-heavy role. You’re not managing a team or writing briefs — you’re in the tools, building sequences, running experiments, and shipping weekly.

**Key Responsibilities:**

**1\. Lifecycle & Activation (Primary Focus)**

-   Own the signup → first session → repeat customer journey
-   Build, test, and optimize every email sequence across the funnel
-   Run A/B tests weekly
-   Identify drop-off points and fix them
-   Obsess over activation rates, time-to-value, retention curves, and LTV

**2\. Community & Content**

-   Engage with mentors and mentees to surface stories worth telling
-   Curate and write the weekly newsletter
-   Keep the community active and connected across channels

You’re not just sending emails — you’re building relationships that make the marketplace stickier.

**3\. Analytics & Experimentation**

-   Build and maintain a growth dashboard
-   Run weekly reporting to the CEO
-   Surface insights that drive decisions
-   Identify gaps in the funnel and design experiments to close them

**Revenue Accountability**

Everything you do ladders up to revenue.

We’ll set clear targets together — including activation rate, session volume, retention, and GMV growth — and you’ll have the autonomy to figure out how to hit them.

Lifecycle is the first priority, but this role will have the opportunity to take on acquisition as well.

**Who You Are:**

-   3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
-   Hands-on builder — you create and ship email sequences yourself, not spec them for someone else
-   Technically competent and comfortable with analytics tools and building dashboards
-   Experience in e-commerce, education/info products, or community business models is a plus
-   Operator mentality — you move fast, operate well with ambiguity, and get things done

**What Success Looks Like:**

**i. First 90 Days**

-   Audit every touchpoint
-   Rebuild core email sequences
-   Launch a live growth dashboard
-   Activation rate is measurably improving

**ii. First 6 Months**

-   Own a repeatable experimentation cadence
-   Retention is trending up
-   Newsletter has a growing, engaged audience
-   Identify and execute on the 2–3 highest-leverage growth levers
-   Begin focusing more on top-of-funnel

**iii. First Year**

-   Revenue has doubled
-   Clear roadmap for future investment (hiring, channels, product surface area)

## Apply

[Apply at Activate Talent](https://apply.workable.com/careersactivatetalent/j/98DEF5F0D6/apply)

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